Sales & Marketing Executive
Sudbury, Suffolk
£32 000 -£34 000
Our client, an industrial Equipment supplier based in Sudbury is looking for a driven and commercially minded Sales & Marketing Executive to join their team and help grow their existing customer base, identify new markets and strengthen the brand across the UK, Ireland and Europe.
This is a varied role combining business development, customer relationship management, technical product sales and marketing. You'll play a key role in increasing revenue, reactivating dormant accounts, developing new business opportunities and supporting marketing initiatives across the group.
Key Responsibilities
Sales & Business Development
Manage an existing customer portfolio, increasing turnover and gross profit growth.
Reactivate non-trading and dormant customers.
Identify new markets and develop a consistent pipeline of new customer accounts.
Manage incoming enquiries via the website, telephone and social media.
Maintain accurate daily CRM records, including activities, quotations and opportunities using Salesforce.
Attend customer site visits across the UK and Ireland.
Attend trade exhibitions across the UK, Ireland and Europe to develop relationships and identify new opportunities.
Support product creation and development through their internal R&D system (JIRA). Marketing & Brand Development
Work with existing customers and their marketing teams to develop strategies that increase our product sales and promote the brand.
Organise and oversee the company's annual exhibition at the NEC in June, including advertising and promotional activities.
Collaborate with external marketing organisations to increase the company's brand exposure through digital and print marketing.
Create and publish twice-weekly social media content on LinkedIn and Instagram, covering new products, company news and updates.
Coordinate marketing activities with the company's Group's wider marketing team.
Research and develop relationships with new trade groups and industry associations.
Use the CRM database to plan and launch targeted marketing campaigns.Essential Requirements
Proven experience in business development and new market identification.
Willingness and ability to travel throughout the UK and Ireland for customer visits and exhibitions, as well as to global sites for audits and training.
Experience using CRM systems for sales and marketing activities (Salesforce preferred).
Experience in product sales.
Experience with Canva or a willingness and ability to learn digital marketing content creation.Desirable Experience
Background in HVAC, food service equipment or heating equipment.
Technical sales experience.
Experience working with industrial or engineered products
