Role Profile
Job Title: Creative Director
Key Purpose:
Can build a relationship with existing and potential clients; be knowledgeable and add value to the brands they oversee so that they can interrogate any brief and strategy in order to guide their client/potential client, creative teams and the production of world-class strategy, ideas, execution and results.
1) Strategic Responsibilities (Clients)
- Helping define the desired corporate vision and values (using Disruption whenever possible).
- Helping set the best corporate strategic direction aligned to the vision (using Disruption whenever possible).
2) Operational Responsibilities (Creative Dept)
- To assist their ECDs in building the creative reputation of Hunt Lascaris.
- To take accountability in ensuring all their creative output consistently meets the highest quality standards.
- To lead their creative teams in producing and crafting original and great ideas, art direction and copy, proactively and in response to creative briefs of existing clients or potential clients.
- To present creative work internally and externally in a clear, professional and impactful manner.
- To produce and craft original and great concepts, art direction and or copywriting proactively and in response to creative briefs on existing clients or potential clients.
- Stay aware of current trends, popular culture, ideas, work in order to confidently stay ahead of the curve and stay relevant and contemporary.
- Consistently develop and refine their craft in a way that demonstrates a real passion for the work they do.
- To contribute to the shop window (local and international awards).
3) Key Relations (Strategy & Acc Man)
- Maintain good relations with senior members of the various client teams.
- Work closely with Strategy & Account Management to manage your creative teams’ expectations and continuously look out for opportunities to better the work.
- Work with Strategy & Account Management to understand the clients’ brand and manage projects in a way that will support the delivery of iconic work for the brand.
- Actively encourage and facilitate collaboration within the creative department and other departments within Hunt Lascaris.
4) Business Management
- To develop a client relationship to support the delivery of iconic creative work.
- Help manage the scheduling of work efficiently so as to maximize your creative resource by prioritizing workload within your creative teams to ensure client expectations are met and managed.
- Actively participate in new business pitches and business development when required.
- Responsibility to spread positive sentiment and not to add fuel any negative sentiments in a way that is destructive to Hunt Lascaris’ reputation both internally and externally.
- To be an inspiration and role model.
5) People/Collaboration
- To help develop the creative department to anticipate and reflect the changing needs of Hunt Lascaris and its clients.
- To communicate business goals to your teams and identify and articulate the creative contribution to these goals to the CCO/ECDs.
- To inspire, coach and guide your creative teams for continuous improvement of individual and collective performance.
- Create clear and measurable development plans for yourself and support the development plans of your teams.
- To support the pro-active recruitment and development of staff.
- Be involved in the setting of objectives for the department and helping manage the budgets.
- Lead the accurate recording of work time for yourself and your teams.
Knowledge and Experience required:
5 years plus as a Creative Director in a leading creative agency/company that has curated or can curate (generate, guide, sell and produce) world-class ideas for Hunt Lascaris and their clients or potential clients.
Skills and Educational Requirements:
- World-class creative ability.
- Ability to lead.
- Presentation skills.
- Strategically minded.
- Creatively diverse (art & copy & other).
- Decisive.
- Ability to articulate themselves in a simple way.
- Technical understanding of tv & content production, edits, sound, music, voice and direction.
Optional extras:
Influencer, opinion leader, lecturer, blog site, editorial experience, poetry, After Effects, 3D rendering, illustration, editing, design, songwriter, sound production, artist.
Behavioral attributes:
Inspirational, ambitious, determined, courageous, collaborative, creatively expressive, something to prove, chip on their shoulder, adaptable, can and does embrace change. And above all, accountable for the accounts and work he/she/they manage.
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