Role Profile

Job Title: Creative Director

Key Purpose:

Can build a relationship with existing and potential clients; be knowledgeable and add value to the brands they oversee so that they can interrogate any brief and strategy in order to guide their client/potential client, creative teams and the production of world-class strategy, ideas, execution and results.

1) Strategic Responsibilities (Clients)

Helping define the desired corporate vision and values (using Disruption whenever possible).
Helping set the best corporate strategic direction aligned to the vision (using Disruption whenever possible).

2) Operational Responsibilities (Creative Dept)

To assist their ECDs in building the creative reputation of Hunt Lascaris.
To take accountability in ensuring all their creative output consistently meets the highest quality standards.
To lead their creative teams in producing and crafting original and great ideas, art direction and copy, proactively and in response to creative briefs of existing clients or potential clients.
To present creative work internally and externally in a clear, professional and impactful manner.
To produce and craft original and great concepts, art direction and or copywriting proactively and in response to creative briefs on existing clients or potential clients.
Stay aware of current trends, popular culture, ideas, work in order to confidently stay ahead of the curve and stay relevant and contemporary.
Consistently develop and refine their craft in a way that demonstrates a real passion for the work they do.
To contribute to the shop window (local and international awards).

3) Key Relations (Strategy & Acc Man)

Maintain good relations with senior members of the various client teams.
Work closely with Strategy & Account Management to manage your creative teams’ expectations and continuously look out for opportunities to better the work.
Work with Strategy & Account Management to understand the clients’ brand and manage projects in a way that will support the delivery of iconic work for the brand.
Actively encourage and facilitate collaboration within the creative department and other departments within Hunt Lascaris.

4) Business Management

To develop a client relationship to support the delivery of iconic creative work.
Help manage the scheduling of work efficiently so as to maximize your creative resource by prioritizing workload within your creative teams to ensure client expectations are met and managed.
Actively participate in new business pitches and business development when required.
Responsibility to spread positive sentiment and not to add fuel any negative sentiments in a way that is destructive to Hunt Lascaris’ reputation both internally and externally.
To be an inspiration and role model.

5) People/Collaboration

To help develop the creative department to anticipate and reflect the changing needs of Hunt Lascaris and its clients.
To communicate business goals to your teams and identify and articulate the creative contribution to these goals to the CCO/ECDs.
To inspire, coach and guide your creative teams for continuous improvement of individual and collective performance.
Create clear and measurable development plans for yourself and support the development plans of your teams.
To support the pro-active recruitment and development of staff.
Be involved in the setting of objectives for the department and helping manage the budgets.
Lead the accurate recording of work time for yourself and your teams.

Knowledge and Experience required:

5 years plus as a Creative Director in a leading creative agency/company that has curated or can curate (generate, guide, sell and produce) world-class ideas for Hunt Lascaris and their clients or potential clients.

Skills and Educational Requirements:

World-class creative ability.
Ability to lead.
Presentation skills.
Strategically minded.
Creatively diverse (art & copy & other).
Decisive.
Ability to articulate themselves in a simple way.
Technical understanding of tv & content production, edits, sound, music, voice and direction.

Optional extras:

Influencer, opinion leader, lecturer, blog site, editorial experience, poetry, After Effects, 3D rendering, illustration, editing, design, songwriter, sound production, artist.

Behavioral attributes:

Inspirational, ambitious, determined, courageous, collaborative, creatively expressive, something to prove, chip on their shoulder, adaptable, can and does embrace change. And above all, accountable for the accounts and work he/she/they manage.

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TBWA South Africa

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