Product Marketing Executive
Hybrid (3 days Woking office, 2 days home based | Software/SaaS/Healthtech
£40,000 - £50,000 + Benefits
Are you a creative and data-driven B2B product marketer looking to take ownership of product marketing initiatives in a global software business?
We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.
This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.
As Product Marketing Executive, you will:
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Execute product marketing campaigns aligned to product roadmaps and commercial objectives
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Support go-to-market initiatives for new product launches and enhancements
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Develop product messaging, positioning and value propositions
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Create sales enablement content, presentations, customer-facing materials and marketing collateral
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Drive demand generation activities and support lead nurturing programmes
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Monitor campaign performance, ROI, conversion rates and pipeline contribution
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Analyse marketing data and provide recommendations for continuous improvement
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Track market trends, customer needs and competitive activity
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Manage digital marketing assets and ensure content remains accurate and compliant
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Collaborate with Product, Sales and Marketing teams across international markets
AI-Enabled Marketing
A key aspect of this role is the practical application of AI within modern marketing operations. You will:
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Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
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Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
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Develop repeatable AI-assisted workflows to improve productivity and consistency
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Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
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Help promote AI best practices throughout the marketing organisation
You'll ideally have:
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1-2 years' experience in B2B software Product Marketing
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Practical experience with AI-driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen
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Healthtech/healthcare sector experience
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Experience with one or more of HubSpot, Marketo, Salesforce, Dynamics or similar marketing automation and crm products
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Strong communication and stakeholder management skills
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Excellent organisational and project management capabilities
