Sales Executive – Advertising & Business Development
Location: Stamford
Salary: Competitive, dependent on experience (DOE)
Hours : Monday – Friday
We are recruiting a driven, commercially minded Sales Executive. This is an exciting opportunity for an ambitious sales professional who enjoys building relationships, identifying new business opportunities and closing deals. You will be responsible for selling advertising opportunities, helping businesses reach their target audiences and maximise their exposure.
We are looking for someone who is confident picking up the phone, comfortable with proactive B2B sales and motivated by converting opportunities into revenue. You will combine excellent communication and negotiation skills with a strong understanding of the sales process and the ability to use technology to support your success.
The Role
As Sales Executive, you will play a key role in driving revenue growth by identifying prospective advertisers, generating new business and converting incoming enquiries into paying customers.
You will proactively approach businesses to introduce the advertising opportunities available, understanding their marketing objectives and demonstrate how advertising can support their commercial goals.
From making initial contact and conducting sales conversations through to negotiating terms and closing deals, you will take ownership of the sales process and build lasting relationships with clients.
The role will suit someone who thrives on targets, enjoys a varied sales environment and has the confidence to develop new business while maximising existing opportunities.
Key Responsibilities
New Business Development
· Proactively identify and research potential advertisers and business opportunities.
· Generate new business through outbound B2B cold calling, email outreach and other sales channels.
· Contact prospective clients to introduce and explain the benefits of its advertising opportunities.
· Build and maintain a strong pipeline of prospective customers.
· Develop relationships with key decision-makers, business owners and marketing professionals.
· Research target markets to identify opportunities for growth and expand the customer base.
Advertising Sales & Account Development
· Sell advertising space and promotional opportunities across the platform.
· Understand clients' business objectives and recommend suitable advertising solutions.
· Clearly communicate how advertising can help businesses increase their visibility and reach relevant audiences.
· Prepare and present tailored sales proposals, quotations and commercial offers.
· Manage the full sales cycle, from initial contact and qualification through to negotiation and closing the deal.
· Identify opportunities to upsell advertising packages and develop longer-term client relationships.
· Maintain regular contact with prospects and existing clients to maximise sales opportunities and encourage repeat business.
Enquiry Management & Conversion
· Respond promptly and professionally to incoming advertising enquiries.
· Qualify leads, establish client requirements and identify the most appropriate advertising solutions.
· Follow up consistently with prospective customers to progress opportunities and secure business.
· Convert warm leads and incoming enquiries into confirmed sales.
· Overcome objections confidently and professionally, using a consultative approach to demonstrate value.
· Maintain accurate records of sales activity, client conversations and pipeline progress.
Negotiation & Commercial Performance
· Negotiate advertising packages, pricing and commercial terms within agreed parameters.
· Develop a strong understanding of the company's advertising products and commercial offering.
· Work towards agreed sales targets, revenue objectives and performance measures.
· Monitor pipeline activity and follow up on opportunities to maximise conversion rates.
· Identify opportunities to improve the sales process and increase revenue.
· Keep up to date with the platform's offering, relevant market developments and competitors.
Technology & Systems
· Confidently use CRM systems, sales tools and digital platforms to manage leads, customer information and sales activity.
· Learn and demonstrate the features and benefits of the platform to prospective advertisers.
· Use digital tools to research prospects, manage communications and support the sales process.
· Prepare professional sales presentations and proposals using relevant software.
· Maintain accurate and up-to-date customer records and sales pipeline information
