Marketing Executive, A growing travel industry business is seeking a commercially focused Marketing Executive to join its team. This hands-on role will manage customer communications across email, SMS and emerging channels, alongside automated journeys, partner campaigns, website activity, social media and performance analysis across two established travel brands. £30K-£35K, dependent upon experience. Hybrid Working. London-based.
Marketing Executive Key Responsibilities:
Create and deliver newsletters, promotional emails, SMS and relevant RCS campaigns.
Build and manage automated customer journeys, including welcome, abandoned browse/basket, renewal and re-engagement activity.
Develop audience segments based on behaviour, engagement and lifecycle stage.
Build and troubleshoot HTML email templates, ensuring mobile responsiveness and cross-platform compatibility.
Test subject lines, creative, send times and channels to improve engagement and conversion.
Manage partner campaign scheduling, coordinating assets, deadlines and send frequency to avoid over-contacting subscribers.
Monitor campaign results, identify insights and provide recommendations based on performance.
Support website promotions, product updates and customer journeys alongside editorial, design and digital teams.
Assist with social media activity across Instagram, Facebook, X, LinkedIn, YouTube and TikTok.
Support paid search and social campaigns where required.
Monitor developments in AI, marketing technology, RCS and digital travel marketing.
Marketing Executive Experience Required:
2+ years' digital marketing experience, ideally within travel, media or publishing.
Hands-on experience with email, SMS, CRM or lifecycle marketing.
Experience using platforms such as Insider One, Braze, Iterable, Klaviyo, Force24, HubSpot or Mailchimp.
Confident editing HTML email templates, with knowledge of responsive and email-safe coding.
Experience with automated journeys, triggered campaigns and audience segmentation.
Strong organisational and campaign scheduling skills.
Comfortable analysing campaign data, including deliverability, engagement, CTR, conversion and database growth.
Familiarity with GA4 and SEO principles.
Proficiency in Canva or Adobe Express; CapCut or Premiere Pro experience is advantageous.
Interest in emerging channels such as RCS is desirable.
Marketing Executive Additional Info:
Hybrid working
Monday – Friday
Opportunity to work across established consumer and B2B travel brands
Broad exposure to CRM, email, SMS, social, website and paid marketing
If you are interested in this Marketing Executive position and you meet the above criteria, please send your CV ASAP (url removed)
