Sales Development Executive / Appointment Setter
£33,000 basic + commission | Fully Home Based | Clear Progression to Account Director (if you want it)
This is more than an appointment-setting role.
It is an opportunity to join an award-winning, established and growing healthcare technology business, build valuable commercial experience within the NHS and develop towards a future Account Director position.
The company is at the forefront of digital transformation within healthcare, has an established customer base and continues to achieve strong year-on-year growth.
As the business expands, it is looking for a confident, engaging and ambitious person to join its commercial team.
Why This Role Stands Out
Fully home based
Up to £33,000 basic salary
Commission / performance-related earnings
Clear progression towards Account Director
Private healthcare
Private dental cover
Company pension
Working-from-home allowance
Life assurance
Death in service benefit
Income protection insurance
Childcare benefits where eligible
Ongoing professional development
Opportunity to build a career in Digital Health and NHS technology sales
What You'll Be Doing
Your role will be to start conversations, build relationships and create opportunities.
You'll speak with NHS and healthcare decision-makers, understand their challenges and introduce them to solutions that could genuinely improve the way healthcare organisations operate.
You'll be:
Speaking with prospective NHS and healthcare customers
Building relationships with key decision-makers
Identifying new commercial opportunities
Qualifying customer needs
Booking high-quality meetings for the senior sales team
Following up warm leads and previous conversations
Supporting targeted sales campaigns
Developing relationships over time
Working closely with experienced Account Directors
Learning how successful healthcare technology sales opportunities are developed
Building your commercial knowledge and confidence
You'll be trusted to manage your own activity while being supported by an experienced commercial team.
Who We're Looking For
We're looking for someone who is:
Confident and engaging
A strong communicator
Comfortable speaking with new people
Naturally curious
Ambitious
Self-motivated
Organised
Professional
Commercially minded
Interested in developing a long-term career
You might already have experience within:
Telesales | Appointment Setting | Business Development | Recruitment | Customer Service | Account Management | Healthcare | Technology
Healthcare experience would be useful, but it isn't essential.
Communication ability, attitude and ambition are just as important.
Genuine Career Progression
This is not intended to be a role where you remain an appointment setter indefinitely.
The business wants to develop people who can grow with the organisation.
Your potential career path could look like:
Sales Development / Appointment Setter → Increased Commercial Responsibility → Account Director
You'll work alongside experienced healthcare technology sales professionals and develop an understanding of the complete commercial process — from opening the first conversation through to developing long-term NHS customer relationships.
For an ambitious person, this is an opportunity to build the foundations of a highly rewarding career.
Fully Home Based
The role is 100% home based, giving you the flexibility and independence of remote working while remaining part of an established and supportive commercial team.
You'll also have opportunities to attend:
- Team meetings
- Company events
- NHS networking events
- Healthcare conferences
- Industry events
giving you valuable exposure to the wider Digital Health market.
About the Business
You'll be joining an award-winning employer with an established reputation across the healthcare sector.
The company:
Works extensively across the NHS
Operates at the forefront of healthcare digital transformation
Has an established customer base
Continues to grow year on year
Invests in its people
Offers genuine opportunities for career progression
This is a business where you can develop professionally while working within a sector that has a real impact on the future of UK healthcare.
The Opportunity
If you want:
A fully home-based role.
A strong basic salary.
Commission.
Excellent benefits.
Professional development.
Exposure to senior NHS decision-makers.
And a genuine route towards becoming an Account Director.
This could be the opportunity that moves your career forward