WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.
Introduction
Accountable for managing and implementing the JSE Brand strategy and Customer Experience strategy in the market and to the organisation. Work closely with the Head of Brand and Marketing, marketing managers, agencies, business units and other strategic stakeholders to coordinate overall achievement of the JSE’s business goals. Responsible for the management of the brand assets by leading the brand development process which includes; the brand architecture development and evolution, brand performance, brand governance and brand tools to ensure the brand visual and narrative consistency as well as alignment to the overall brand vision and essence that supports the business objectives while supporting the entire MCA division as the Brand custodian.
Results Delivery
- Develop and implement a comprehensive brand strategy that supports the company's marketing objectives of creating brand experience, driving growth and demand generation, and increasing brand engagement.
- Lead the evolution of the brand's DNA, including the brand's values, personality, and positioning, and ensure consistent application across all brand touchpoints.
- Oversee the brand architecture, managing the portfolio of brands, sub-brands, and product lines to optimise brand equity and synergies.
- Analyse consumer and competitor insights and market trends to inform brand strategy and guide the development of impactful brand collateral and campaigns.
- Ensure effective brand governance, establishing and enforcing brand guidelines to maintain the integrity of the brand across all internal and external communications.
- Provide input into departmental budget by providing indication of costs for specific brand activities through forecasting and communication with Brand Manager timeously against brand Forecast timelines to deliver campaigns and projects to the department standards in support of the JSE organisation objectives.
- Manage Traffic for the Graphic designers to ensure that work is of great quality in line with brand standards.
Stakeholder Relationship Management
- Work closely with the Head of Brand and Marketing to align the brand strategy with the overall Brand and Marketing and MCA objectives.
- Build strong partnerships with cross-functional teams, including Marketing Business Partners, Digital, and Events and Communications, to ensure seamless brand integration and delivery.
- Effectively communicate the brand vision and strategy to key stakeholders, including senior leadership, to gain buy-in and support.
- Manage relationships with external agencies, vendors, and partners to ensure the consistent delivery of high-quality brand assets and campaigns of the JSE.
Process Management
- Manage own delivery against agreed deliverables and set timelines, identify obstacles to delivery and take appropriate action where required to ensure deadlines are met timeously.
- Identify obstacles and major challenges through continuous evaluation of processes and standards to ensure effective operational alignment to strategic priorities.
- Ensure compliance in line with procurement and financial processes through management of financial process checklist.
- Apply the guidelines developed from the brand stakeholder map in the implementation of activities to targeted segments.
- Lead the implementation of the brand positioning activities that supports the business objectives by managing and implementing processes.
- Monitor and implement activities according to the set guidelines with regards to the brand architecture, naming conventions, visual identity and personality.
- Contribute to the development and implementation of brand messaging, campaigns by educating employees about the brand promise and providing employees with tools to become effective brand champions.
- Contribute to integrated brand communication plan by supplying the right message through the right channels to the right audiences timeously.
- Participate and contribute to the measurement and evaluation activities of ongoing equity of the brand and adjusting through brand audits and barometer tests to measure effectiveness of the brand plans, campaigns and messaging.
- Sourcing and managing brand collateral and gifts required for the business by responding to specific business briefs.
- Manage key performance indicators with publication suppliers that work with the JSE on certain publications by monitoring suppliers' performance and quality deliverables.
- Contribute to the insights generation process that emanates from stakeholder needs analysis by engaging with the stakeholders in the planning process.
- Develop and oversee the implementation of brand management processes, including brand identity guidelines, content approval workflows, and asset management systems.
- Establish robust brand monitoring and reporting mechanisms to track the performance of brand initiatives and identify areas for optimisation.
- Implement streamlined processes for corporate gifting and managing brand-related merchandise.
- Ensure efficient and effective vendor management, including the selection, onboarding, and performance evaluation of creative agencies and other brand-related service providers.
- Continuously review and refine brand management processes to enhance efficiency and responsiveness to changing market conditions.
Team Management
- Participate in the recruitment processes to ensure selection contributing to success of team.
- Ensure self and team members have required skill and professional/technical expertise by assessing gaps and development areas and creating development plans.
- Ensure each direct report has a job profile that profiles job with a view of full performance in the job.
- Engage and empower direct reports and hold them accountable for business results.
- Create performance agreement for direct report with measurable goals and objectives so that they understand how their performance will be viewed, recognised and rewarded.
- Conduct performance review sessions with team members to review performance and progress against targets and agree on appropriate action required to meet targets or standards.
- Engage with reports in such a way that they feel motivated to achieve better performance and respect for diversity in their teams.
- Epitomise living the JSE values and keep managers accountable for displaying the values in their behaviour and in their teams.
- Energise team through effective communication, involvement, engagement, learning and best practice sharing.
- Demonstrate a deep understanding of the brand, the industry, and the competitive landscape to inform strategic decision-making.
- Proactively stay up to date with the latest trends, best practices, and innovations in brand management and marketing.
- Exhibit strong problem-solving and decision-making skills, leveraging data and insights to make informed, strategic choices.
- Manage time effectively, prioritising tasks and projects to ensure timely delivery of brand initiatives.
- Maintain a growth mindset, continuously seeking opportunities for personal and professional development.
Transformation and Innovation Management
- Identify, share and implement value adding improvement/innovative ideas and solutions contributing to divisional and JSE results.
- Continuous search for effective tools in the brand governance to assist the organisation in the uniform implementation of the brand identity.
- Continuous evaluation of best-in-class brand management techniques and tools that can improve the brand performance.
- Champion a culture of continuous improvement, encouraging the team to challenge the status quo and explore creative solutions to brand challenges.
- Actively participate in the stakeholder surveys and draw insights that can be used in the brand positioning campaigns or strategies.
Minimum Qualifications
- Degree or Honours in Marketing or Brand management.
- 5 years Brand Management experience leading a Brand team.
Knowledge and Skills required
- In-depth understanding of brand management principles, including brand strategy, brand positioning, brand architecture, and brand identity.
- Expertise in developing and implementing effective brand marketing campaigns and initiatives.
- Excellent communication and writing skills.
- Creative thinking and problem-solving skills.
- Advanced research, analytical and problem-solving skills.
- Proven experience in brand management, marketing or a related field.
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