Paid Media Specialist
A vibey marketing company in Sandton is seeking a young and energetic Paid Media Specialist to join their team.
Duties & Responsibilities
- Implementing, managing and executing advanced digital advertising campaigns, tools, and platforms that align with our business needs.
- Creating and providing new digital media strategies that align with client objectives, to ensure we provide a wider digital offering to clients.
- Reviews campaign performances in order to generate reports and come up with informed, fact-based solutions that efficiently increase the performance of the campaigns.
- Effective management of briefs.
- Manage strict adherence to compliance requirements.
- Maintain the relationship with the client teams to ensure expectations are understood and achieved.
- Providing data led strategies and reporting that will drive business decisions and digital campaign performances.
- Managing internal and external stakeholders and act as an advisor within digital.
- Daily operational management of key accounts and campaigns on different platforms – including set-up, optimisation, managing client performance reports.
- Developing targeted strategies aimed at optimizing conversion rates and maximizing collection efficiency.
Managing various ad hoc tasks within paid media, including integration, CRM management, creative optimization, content creation, platform billing and invoicing, as well as understanding and implementing various bidding models and objectives.
Desired Experience & Qualification
- Related qualification in the digital field.
- Proficiency and experience in the following are essential:
- SEO (previous experience in implementation and execution of SEO strategy)
- Managing campaigns on various paid media platforms: Google, Facebook, Instagram, TikTok, Pinterest, LinkedIn, Twitter, YouTube Advertising.
Package & Remuneration
R30 000 - R50 000 CTC
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