A Leading Pharmaceutical Company - Brand Manager (Oncology)
Reference: CPT000339-CH-3
A Leading Pharmaceutical Company has a vacancy for a Brand Manager role within Oncology.
Duties & Responsibilities
Key Responsibilities:
- Develop and implement strategies, tactical plans, and marketing communications in accordance with business strategies in commercial, channel, and portfolio areas.
- Lead, prepare, and implement innovative and measurable marketing campaigns and initiatives in line with marketing plans, and track performance while recommending necessary changes to optimize performance of the marketing function.
- Communicate, collaborate, coordinate, and seek approval on marketing activities with top management.
- Oversee new product introduction and provide comprehensive launch plans, executing within budget.
- Manage the marketing budget cost-effectively, tracking and controlling expenditures.
- Oversee the development and provision of all marketing materials.
- Utilize quantitative and qualitative market data and business intelligence to develop marketing plans, campaigns, and tactical initiatives.
- Assist with portfolio gap analysis, forecasting, and business development.
- Ensure compliance with relevant legislation and codes of conduct.
- Maintain a high level of professionalism and service with external and internal customers, enhancing the company image through consistent communication.
- Establish and maintain relationships with KOLs where appropriate.
- Provide proactive support to the sales team, including articulation of campaign and tactical plans, effective use of marketing materials, and field travel.
- Manage consultants and marketing promotion agencies.
- Provide top management with relevant input in business reviews and annual planning sessions.
Requirements
Minimum Qualifications:
- Professional degree in Marketing.
- 5+ years of experience in marketing, preferably within the generic pharmaceutical industry.
- Experience within Oncology.
- Knowledge of applicable marketing codes and compliance.
- Strong leadership, analytical, and communication skills.
Candidates that meet the criteria may submit their applications via this portal or via the vacancy link on
If you do not receive feedback within 7 days, please accept your application as unsuccessful.
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