Marketing Manager LVP (POS24266)
R 1 mil to R 1.2 mil per annum
Aeroton, Johannesburg South
Job Overview:
Responsible for the development and execution of innovative marketing strategies that drive top-line growth while managing the margins, enhance brand visibility, and increase market share. Analysing market trends, customer insights, and competitive landscape to identify opportunities and develop effective marketing campaigns. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives, while managing budgets, resources, and performance metrics to achieve exceptional results and maintain the company's position as a market leader
Requirements:
- Bachelor of Science in Nursing or equivalent qualification preferred
- Marketing / Brand management experience in the medical/pharmaceutical Industry Essential
- Experience and relationships within the hospital business sector
- Experience in LVPs advantages
Duties:
- Drive top-line growth of IV Fluis and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
- Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.
- Analyse market trends and customer insights to identify new opportunities and target audiences.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
- Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
- Manage marketing budgets and resources efficiently to achieve maximum ROI.
- Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
- Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
- Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
- Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
- Foster good working relationships with suppliers to ensure smooth operations
- Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.
Closing Date: 30 August 2024
