Providing direction to the Creative Department and the rest of the agency regarding integrated creative solutions for clients’ communication needs. Building and sustaining a highly effective creative team that develops precise and ingenious solutions, striving for the long-lasting and sustainable success of our clients.
Main Areas of Responsibility
- Drive the overall quality of the creative product whilst maintaining accountability to client objectives.
- Establish a culture where powerful advertising combines with creativity and quality.
- Strive to meet the goal for the Creative Circle points as defined annually.
- The Agency through-the-line approach is supported by you and this sentiment is filtered down to your staff.
- Ensure the quality of work is maintained/improved under your leadership.
- Creative work that is presented is fully thought out solutions rather than options (including detailed thinking, budgets, timings).
- Produce TV ads that rank amongst the most liked ads in each emerging and developed market.
- Devising an award drive to produce better proactive work and ensuring that this drive is more efficiently run.
- Gain respect from the client and develop a valuable relationship with the client organization.
- Create TTL “solutions” as opposed to “one-off” ads.
- Work with strategy and media at reviews and client presentations.
- Clarify the exact purpose/deliverables of a brief before developing work.
- Supportive of AM.
- Complete work within client deadlines and budgets.
- Create a culture of ‘solutions not problems’ within the creative department.
- Develop and empower a second-tier creative management team.
- Attract top talent and retain the best creative staff.
- Manage the careers of all.
- Involved in performance management, discipline, and career growth/planning of creative staff.
Key Measures - All the main responsibilities, but most importantly:
- Leading the Creative Department in finding integrated creative solutions.
- Lifting the creative profile of the agency.
- Awards points.
Requirements Experience/Qualifications - Matric.
- Relevant tertiary degree.
- 5-7 years’ experience in an advertising agency.
- Management experience.
Environment - 2-3 days a week at our Woodmead Offices.
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