About Edukoya
Edukoya is a global education technology company that connects African learners with the world’s best teachers for real-time one to one learning. Edukoya mission is to allow every child to reach their full potential. Edukoya believes that education is not one-size-fits-all. Rather, all students are unique, and the world is within their reach when connected with great teachers capable of personalizing learning and sparking curiosity.
Edukoya is building the world’s largest online learning platform for Africans. By empowering the next generation with access to high-quality tutoring that is accessible, affordable, and engaging.
We’re building a category leader in a massive and growing market, but we are still early enough for you to make a big impact.
Tutoring with Edukoya
Edukoya facilitates 1:1 and group video-based tuition, with lessons taking place within the company’s custom-made virtual classroom platform. Aimed at students aged 6-18, Edukoya offers personalized support for more than 30 school subjects. Edukoya matches tutors with students based on their learning style and needs.
We are recruiting for the position of a Performance Marketing Manager
About the role
Are you an Analytical, creative, and experienced Marketer? Are you ambitious, resilient and driven by hyper-growth? Then, you found the perfect job! Edukoya is looking for a Performance Marketing superstar. At Edukoya, We work passionately every day to fulfill our mission in building the number 1 learning platform in Africa. Headquartered in the UK and founded in 2021, Edukoya is the leading, scale-up, venture-backed Edtech platform. We are building a category leader and looking for ambitious self starters to join our mission.
Your tasks:
You own all performance marketing activities for your market(s), including strategizing, planning, budgeting, executing, and reporting on all performance activities. Optimize
Return on ad spend (ROAS), plan how to best allocate budget, and identify opportunities for expansion & scaling new and existing performance marketing channels. Manage Paid Search, Social, Display and Video performance marketing campaigns for your market(s), from launch, to optimization and reporting. Be accountable for reaching our aggressive growth targets in terms of quantity, quality, spend and efficiencies for all the markets in your portfolio. Work with a wide range of stakeholders including our Creative Studio, Data teams, Product/Tech team and project managers to support the improvement of the customer experience across the full funnel. Conduct regular research to understand your audience, find inspiration for top-notch campaigns and pitch campaigns that capture the attention of the target audience. Lead rapid experimentation of new channels, campaigns, creative, landing pages, incentives, and more.
Who you are:
4+ years of B2C Marketing experience in a fast-growth company. 4+ years of hands-on Google and Facebook Ads experience. Experience with Google Analytics, SEO or any other marketing channels/tools is a plus. Thrive in a fast-paced and innovative environment: you get bored with routine and crave for knowledge and new experiences. Excellent communicator, creative thinker and problem solver. Hustler mentality: you get your hands dirty and do what it takes to bring results. Comfortable working towards challenging targets and deadlines.
What we offer you:
A unique opportunity to join a rapidly growing scale-up with a fast-track career opportunity and the possibility to have a significant impact. Join a company that is addressing a need for education and has a long term impact on the life of students from all over the world. Work with and learn from colleagues with extensive experience in all areas of performance marketing. An exciting and flexible startup atmosphere with highly motivated, young and open-minded colleagues. Flexible working remotely policy from our offices in other locations. International environment with colleagues from all over the world
