About us
F&F Stores is an established international e-commerce business specialising in officially licensed consumer products, operating across the UK, Europe and North America.
With a revenue target of £145 million in 2026 and an ambition to reach £200 million in 2027, we are entering an important phase of growth. Our priority is to strengthen commercial performance while building F&F Stores into a recognised, trusted and valuable consumer brand with a stronger presence beyond Amazon.
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Location: Office-based, in Milton Keynes
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Contract: Full-time, Permanent
Role Overview
We are seeking an experienced, commercially driven Marketing Director to lead our international sales, marketing and brand development strategy. Reporting directly to the Founder / CEO, you will drive profitable growth across established marketplaces while building our brand identity, consumer recognition and digital presence.
A key priority will be developing sustainable revenue opportunities beyond Amazon through direct-to-consumer e- commerce, social commerce and other online channels. The role combines marketplace expertise, consumer brand building and practical commercial leadership.
Key Responsibilities
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Brand Strategy & Development
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Develop and execute company’s brand strategy, positioning and identity.
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Build consumer awareness, recognition, trust and loyalty across priority markets.
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Establish a consistent presence across our website, social media and digital channels.
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Deliver campaigns and content that strengthen brand recognition and long-term value.
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Sales & Commercial Performance
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Own and accelerate Amazon performance across the UK, Europe and North America, delivering profitable sales growth and stronger marketplace execution.
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Lead Amazon trading strategy across pricing, promotions, product launches and category performance to grow revenue and contribution margin.
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Improve Amazon conversion, search visibility, organic ranking, advertising efficiency and market share.
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Set clear Amazon and wider marketplace targets, with regular performance reviews and accountability for results
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Digital Growth & Channel Expansion
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Develop and scale DTC e-commerce, TikTok Shop, social commerce and other digital channels.
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Build sustainable customer acquisition and retention strategies.
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Evaluate channels for profitability, scalability and long-term potential.
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Marketing Strategy
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Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM.
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Manage marketing budgets and optimise return on investment.
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Deliver integrated campaigns supporting brand development, launches and acquisition.
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Use data and customer insights to improve marketing effectiveness.
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Leadership & Collaboration
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Lead and develop high-performing sales and marketing teams with clear objectives.
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Work closely with Buying, Operations, Finance, BI and Supply Chain.
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Deliver a commercial and marketing strategy aligned with international growth ambitions
Skills & Experience Required
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Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
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Proven experience building or significantly developing a consumer brand.
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Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
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Experience launching or scaling DTC, social commerce or other digital sales channels.
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Expertise in digital marketing, customer acquisition, pricing and commercial performance.
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Excellent commercial judgement, including budget ownership and marketing ROI.
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Proven team leadership, strategic thinking and a practical, hands-on approach.
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Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous
