The Marketing and Events Associate will work closely with Canaccord Genuity’s Advisory, Equities, Trading and Quest businesses to execute marketing campaigns, coordinate events and contribute insights that support broader marketing objectives, helping to drive client retention and acquisition while enhancing the firm’s brand, profile and reputation within the capital markets sector.
The role requires a proactive, hands-on approach, strong organisational and communication skills, and the ability to manage multiple initiatives and events in a highly regulated and fast-paced environment.
Your role
Digital Marketing & Strategic Planning:
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Collaborate with the Advisory, Equities, Trading and Quest teams to align marketing activity with business priorities and client engagement objectives.
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Oversee the company’s digital presence in conjunction with the US Marketing Team, SEO, social media, and email marketing campaigns via DealCloud (CRM).
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Coordinate and promote company sponsorships in partnership with PAs, Investor Relations and other internal stakeholders, ensuring sponsorship opportunities are effectively leveraged to enhance brand awareness, client engagement and commercial outcomes.
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Monitor market trends, competitor activities, and industry developments in creating analysis to inform overall strategy.
Events:
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Collaborate closely with the European Events Manager to plan, coordinate and support the corporate events across the organisation.
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In conjunction with European Events Manager, partner with business and sector heads to plan and execute client events, webinars and industry conferences that support business development objectives and enhance CGL's market profile.
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Research and propose cost effective event ideas for consideration and approval.
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Oversee allocated event budget, ensuring expenditure remains within approved limits.
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Liaise with colleagues across the company to ensure events are adequately promoted across the business divisions.
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Attend events as required. Flexibility is key to accommodate occasional out-of-hours commitments.
Content Creation & Thought Leadership:
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Aid colleagues creating compelling content, with the aim of positioning the company as a thought leader in our respective business lines and sectors.
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Create and manage transaction announcement materials, including deal announcements, social media content, and transaction tombstones & lucites.
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Develop event and thought leadership content, including event invitations, coordination of event and staff photography, social media assets, thought leadership videos and other moving media.
Brand Management:
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Liaise closely with the US Marketing Team to ensure consistent brand messaging and positioning across all channels and materials.
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Ensure both internal and external stakeholders execute and adhere to brand guidelines accordingly.
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Oversee the production of high-quality, compliant marketing collateral tailored to target audiences.
Our ideal candidate
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2-3 years marketing experience (ideally within Financial Services)
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Excellent Adobe Cloud, Excel, PowerPoint and Word Skills.
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Good knowledge of CRM
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Experience using Google Analytics and LinkedIn Ad Manager for data analysis and reporting.
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Experience implementing and tracking digital marketing campaigns.
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Experience of social media management.
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Experience of creating email newsletters.
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Excellent understanding of relevant policies and regulations, particularly relating to Market Abuse, Anti-Money Laundering and Financial Crime.
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Upholds and promotes high ethical and compliance standards including integrity, honesty and fair dealing.
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Critical and independent thinker/ analytical/ logical and reasoned.
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Excellent attention to detail.
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Excellent written & spoken English.
Canaccord Genuity Limited aim to promote an environment free from discrimination, harassment and victimisation where everyone receives equal treatment regardless of age, colour, disability, gender, race, sexual orientation, hours of work, marital status, national origin, political opinions or religious beliefs. All decisions on employment practices are objective, free from bias and based upon work criteria and individual merit. To monitor the effectiveness of our efforts in regards to offering equal opportunities, we would be grateful if you would provide the relevant information requested on the application form. The information requested will be detached by us upon receipt of your application and will not be used during the selection process
