Amazon PPC Executive
Location: Milton Keynes
Our client is looking for an Amazon PPC Executive to join their team on a full time permeant basis. As an Amazon PPC Executive, you will be at the forefront of managing and optimising Amazon advertising campaigns to drive traffic and sales. This role requires a blend of technical expertise, analytical skills, and strong communication abilities. You will play a pivotal role in the company's marketing efforts, ensuring that advertising campaigns are performing optimally and contributing to the business's success.
Key Duties and Responsibilities:
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Conduct keyword research to identify relevant and high-traffic keywords for ad campaigns.
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Create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console.
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Write compelling ad copy that accurately represents the product and entices customers to click.
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Monitor and adjust bids to ensure optimal campaign performance while staying within budget.
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Analyse campaign data and make adjustments to improve performance, such as targeting and ad placement.
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Produce reports that clearly communicate campaign results and insights to the team.
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Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
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Manage advertising budgets to align spending with business goals and objectives.
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Analyse competitor advertising campaigns to identify opportunities and threats.
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Stay up-to-date with industry trends and changes to Amazon's advertising platform.
Skills and Experience:
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Proven expertise in PPC advertising principles and best practices.
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Strong analytical skills to analyse campaign performance data and produce insightful reports.
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Knowledge of keyword research tools and techniques.
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Ability to write compelling and effective ad copy.
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Experience managing bid strategies and budgets for optimal campaign performance.
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Strong communication and collaboration skills to work effectively across various teams.
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Attention to detail to ensure campaigns are set up and managed correctly.
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A willingness to stay current with industry trends and changes.
Company Benefits:
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Casual dress
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On-site parking
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Regular social events including summer and end-of-year parties
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Spontaneous employee well-being treats
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Vouchers at Christmas to shop with the company
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Private medical insurance
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Gym membership discounts
