Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.
The Media Technology & Data Strategy Lead (all genders) is responsible for defining and evolving Beiersdorf's media technology, audience and data capabilities. The role owns the strategic roadmap for media technology, connected identity, audience intelligence and data enablement ensuring global teams are equipped with the tools, processes and capabilities required for modern marketing.
A key responsibility is driving the adoption, governance and evolution of GrowthOS as Beiersdorf's core media technology platform, ensuring consistent use across markets, improving utilisation of existing capabilities and helping shape future technology requirements to support media planning and decision-making in an increasingly AI-driven environment.
This role focuses on media technology, audience, identity and data capability development. It is not responsible for the planning, buying, activation or optimisation of media campaigns.
Your tasks
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6-8 years' experience in media technology, data strategy, audience strategy, MarTech, digital transformation or consulting environments.
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Experience supporting enterprise media technology platforms, products or operating models, rather than hands-on media planning, buying or campaign activation roles.
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Strong understanding of audience strategy, customer identity, first-party data, addressability and media technology ecosystems.
Required Technology Experience
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Marketing Technology & Operating Systems - marketing operating systems, planning platforms, workflow tools, product governance and enterprise technology ecosystems.
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Audience & Identity Platforms - Epsilon, LiveRamp, Experian, Merkle and connected identity solutions.
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Measurement & Decision Intelligence - GA4, Adobe Analytics, MMM, Attribution, Incrementality Testing and Marketing Effectiveness solutions.
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AI & Planning Intelligence - Microsoft Copilot, ChatGPT and AI-enabled planning, insight generation, audience intelligence and decision-support tools.
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