Brand Manager

TAC Recruitment • Other • Johannesburg, South Africa • 1d ago

Responsibilities

Identify challenges and opportunities within the market.
Contribute to the development of the brand portfolio.
Gain a comprehensive understanding of local consumers and shoppers to inform the consumer market strategy.
Contribute to the creation of the annual Consumer Marketing Plan.
Develop marketing campaigns and ensure effective execution.
Lead and implement a cohesive communication strategy.
Create plans with a strong emphasis on digital engagement.
Contribute to the Consumer Annual Marketing Plan.
Oversee cross-category projects as necessary.
Assess and recommend the marketing mix while evaluating media channels.
Analyze brand performance, collect and interpret data, suggest actions to improve underperformance, and identify market opportunities and gaps.
Responsible for creating and delivering brand presentations.
Handle all additional responsibilities related to brand management.

Requirements

Bachelor's degree in Marketing Management
3-5 years of experience in brand management within the FMCG sector
Expertise in marketing, including the development of ATL and BTL strategies, research briefing and analysis, market analysis, consumer insight generation, measurement and tracking of initiatives, claims, product and packaging development, and concept creation
Exceptional communication skills to navigate diverse relationships both locally and internationally
Adept at recognizing patterns in data and formulating action plans accordingly
Strong abilities in presentation and communication, with effective influencing skills
Proactive approach with a strong emphasis on taking action
Capable of leading initiatives both internally and externally
Excellent stakeholder management abilities
Good analytical and financial skills for conducting share analyses and developing business cases

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