Our client, a leading fashion retailer based in Cape Town is on the lookout for a dynamic Social Media Manager to join their team!
Description
Job Description
To lead and implement a comprehensive social media strategy for our client (CFE and Commercial), driving brand engagement and alignment across categories.
This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance.
The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing our client's presence across all digital platforms.
Knowledge required:
- Knowledge of social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
- Knowledge of social media algorithms and trends to optimize content and engagement
- Knowledge of analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
- Knowledge of content creation workflows and collaboration with design, photography, and videography teams
- Knowledge of influencer marketing strategies and partnerships
- Knowledge of brand management and tone of voice to ensure consistent communication across channels
- Knowledge of competitor analysis techniques to benchmark performance and identify opportunities
Experience Required
- A minimum of 3 years’ experience in a social media strategy role
- A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
- Experience in working across several different business units and functions
- Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
- Proven track record of developing and executing successful social media campaigns
- Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
- Ability to create and curate content tailored for multiple social media platforms
- Influencer marketing knowledge, identifying and working with influencers to drive campaigns
Preferred:
- Experience within a clothing retail environment is preferred
Qualifications Required
- A Grade 12 Certificate/Matric
- A National Diploma / Degree in Marketing or an equivalent qualification
Application Instructions
Please forward your CV to .
Should you not be contacted within 2 weeks, kindly consider your application unsuccessful.
Contact Information
Contact Name: Amy
Contact Phone: (Insert Phone Number)
Contact Email:
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