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Senior Graphic Designer

Talented Recruitment • Other • Durban, South Africa • 6h ago

Key Responsibilities:

Concept Development & Design Leadership: Lead the creative development and execution of design concepts for a range of retail clients, from initial idea generation to final delivery.
Campaign Execution: Design integrated campaigns across multiple platforms, including digital ads, social media content, email marketing, print, OOH (out-of-home), and in-store materials.
Retail Brand Consistency: Ensure the visual consistency of the retail brand across all touchpoints, maintaining brand standards while adapting to specific campaign needs.
Client Collaboration: Work closely with account managers and clients to understand their goals, challenges, and target audience, ensuring design solutions are aligned with business objectives.
E-Commerce & Digital Design: Lead a team who will develop visually compelling assets for e-commerce websites, online ads, product pages, and digital marketing campaigns that drive traffic and conversions.
In-Store Design & POS: Create and design in-store signage, point-of-sale (POS) displays, window concepts, and other retail-specific materials to engage consumers and enhance the in-store experience.
Mentorship: Provide guidance and feedback to junior designers, helping them develop their skills and contribute to the teams creative output.
Collaboration: Work closely with cross-functional teams (account managers, strategists, copywriters) to ensure the seamless execution of design concepts.
Quality Control: Ensure that all design work meets the highest standards in terms of creativity, accuracy, and consistency, while managing the production process from concept to final output.
Trend Awareness: Stay current on design trends, retail innovations, and competitor activity to keep your work fresh and relevant.
Time Management: Effectively manage multiple projects at once, balancing creative execution with tight deadlines and client needs.

Required Skills & Experience:

Proven Experience: Minimum of 5 years of graphic design experience, with a portfolio that demonstrates expertise in branding, digital design, and integrated advertising campaigns.
Advanced Software Proficiency: Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with web design tools like Figma or similar.
Branding & Visual Identity: Deep understanding of brand guidelines, with the ability to create designs that are both visually compelling and aligned with the client's brand identity.
Creative Concepting: Proven ability to generate innovative design concepts and transform them into cohesive, impactful campaigns.
Multi-Platform Design: Experience working across a range of media and platforms, including digital, social and print.
Collaboration & Communication: Excellent interpersonal skills, with the ability to work closely with clients, team members, and other departments to ensure the success of each project.
Attention to Detail: Strong focus on quality and precision, with the ability to maintain a high standard of design output under pressure.
Time Management: Strong organizational and project management skills, with the ability to handle multiple projects and deadlines simultaneously.
Presentation Skills: Comfortable presenting your work to clients and stakeholders, articulating design choices and concepts clearly and effectively.
Added Advantage - Retail Experience: Strong experience designing for retail brands, including both traditional and digital media (print, social media, in-store displays, e-commerce).

Desirable Attributes:

Motion graphics or video design experience (Adobe After Effects, Premiere Pro).
E-commerce design experience (product pages, banners, promotional assets).
Knowledge of UX/UI design principles, especially for retail websites or apps.
Experience with print production, working with printers, fabricators, and other external partners.
Understanding of HTML/CSS or basic front-end web design is a plus.
A passion for retail, fashion, consumer goods, or lifestyle brands.

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