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Immediate Superior: Cuan Bergman
Job Grade: 15
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 127238
Closing Date: 27/12/2024
Purpose of the job
Enhance marketing strategies, including predictive customer analytics and personalised marketing communications. This role is pivotal in driving our marketing strategy through data-driven insights and innovative media solutions. Driving thought leadership around usage of data and understanding of our consumers.
Key Responsibilities
- Develop and Implement Strategies: Create and execute comprehensive media strategies that align with business goals and drive brand awareness.
- Market Research and Insights: Conduct thorough market research to identify trends, opportunities, and consumer behaviors. Translate data into actionable insights.
- Innovation Leadership: Lead the development of innovative marketing campaigns and media solutions. Experiment with new media channels and technologies.
- Collaboration: Work closely with cross-functional teams including sales, product management, and creative departments to ensure cohesive marketing efforts.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns. Provide regular reports and recommendations for optimization.
- Agency Collaboration: Work with all agency partners to drive innovation and creative excellence on all touchpoints. Maximize and improve breakthrough communications on all consumer-facing platforms.
- Budget Management: Oversee media budgets and ensure efficient allocation of resources to maximize ROI.
- Training and Development: Mentor and train team members on best practices in media planning and marketing analytics.
Job Requirements
1. Education:
- A relevant and recognized Bachelor’s, Honours or post-graduate qualification in Commercial/Marketing.
2. Experience:
- 5+ years of experience in marketing, media planning, or a related role.
- Strong analytical skills and proficiency in marketing analytics tools.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and leadership skills.
- Ability to think creatively and innovatively.
- Experience with digital marketing platforms and tools.
- Knowledge of the latest trends and technologies in media and marketing.
- Strong project management skills.
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
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