(Senior) Global Brand Manager (m/f/d) New Brands / Projects

Bionorica SE • Other • Neumarkt / Oberpfalz • 3d ago

Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.

To strengthen our Global Marketing team, we are looking for a creative and strategic Brand Manager (m/f/d) who will take responsibility for our new brands, projects and products.

(Senior) Global Brand Manager (m/f/d) New Brands / Projects

Development of a mid-term vision, ambition and strategy for our new brands, projects and products, taking into account country-specific market conditions and cultural differences
Design and maintenance of brand identity, ensuring brand consistency across all channels
Responsibility for the entire brand experience throughout the product lifecycle
Conducting analysis of campaign results and consumer insights for continuous improvement
Management and maintenance of global brand books to ensure a consistent brand presence
Conducting market and consumer research to derive actionable insights
Leading the product portfolio and lifecycle management (LCM) to maximize market success
Planning and monitoring brand budgets to ensure financial efficiency
Sharing, reusing, and leading the global brand community to promote best practices
Developing and implementing strategies to increase brand awareness and loyalty
Creating core creative ideas and campaigns to support our brand strategy
Defining compelling brand stories based on deep consumer insights
Close collaboration with relevant country colleagues

Completed studies in Marketing, Business Administration, or similar experience
Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
Proven track record in developing and implementing brand strategies and campaigns
Strong analytical skills and experience in conducting market research
Creativity combined with a strategic approach
Ability to work in a dynamic international environment and lead cross-functional teams
Proficiency in English, both written and spoken

A globally active, owner-managed family company with a commitment to social responsibility
Flexible working time models and home office options to support work-life balance
Responsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension scheme
Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities

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