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Brand Marketing Insights & Research Specialist

South African National Blood Service • Other • Roodepoort, Gauteng, South Africa • $200 - $300 / year • 4h ago

Brand Marketing Insights & Research Specialist

Listing reference: sanbs_002446

Listing status: Online

Apply by: 22 September 2024

Position summary

Industry: Non-Profit & Voluntary Sector

Job category: Market Research and Analysis

Location: Roodepoort

Contract: Permanent

Business Unit: Constantia Kloof

Remuneration: R 606,988.00

EE position: No

Introduction

To execute the company brand strategy through implementing various brand programs and events and understanding, translating and monitoring the brand policy. To provide assistance with the coordination of the national marketing activities according to the annual marketing plan. Support donor insights and research functions.

Key Performance Areas

KPA 1: Brand Plan Prepared For SANBS Incorporating The Brand Needs As Identified In The Strategy

Prepare a brand and visual plan and time-table of events for the department in conjunction with the Marketing and Brand Manager and Senior Manager: Marketing Communication and Brand. Identify new opportunities to increase brand awareness and submit motivations to the Marketing and Brand Manager.
Promoting the brand image of SANBS by planning and implementing corporate SANBS promotional, brand, and product events and exhibitions to strengthen SANBS’ brand identity.

KPA 2: Maintain Brand Integrity for SANBS

Facilitate the conducting of brand audits, identify trends, recommend corrective measures to enhance the brand and follow up and report on implementation.
Act as a link between SANBS and external vendors to ensure brand integrity.
Maintain and update the brand manual and distribute it to all stakeholders.
Implement and maintain visual and perception branding according to parameters set in the branding manual and research results.
Monitor all branded intents (e.g. signage, marketing posters and pamphlets) to ensure they are up to date in accordance with corporate branding – reporting on deviations so that corrective action can be taken.
Coordinate the national marketing activities according to the annual marketing plan.

KPA 3: Support donor insights and research functions

Assist and support with the development of brand and customer satisfaction surveys (Brand Tracker, Net Promoter score surveys) to assess the perceptions and needs of donors and understanding of the products and services and distribute intelligence gathered to relevant internal stakeholders.
To execute the company brand strategy through implementing various brand programmes and events and understanding, translating and monitoring the brand policy.