SayPro Digital Communications Manager SayPro SayPro Digital Communications Manager

SayPro • Other • Other (South Africa) • $200 - $300 / year • 3h ago

Job Overview:

The Digital Communications Manager at SayPro is responsible for developing and executing comprehensive digital communication strategies across multiple platforms to engage our audience, promote our brand, and drive business growth. This role involves managing a wide range of digital communication channels, including email marketing, SMS, social media, webinars, direct messaging, chatbots, and more. The ideal candidate will have a deep understanding of digital marketing tactics, strong analytical skills, and the ability to lead a team in delivering impactful digital campaigns.

Key Responsibilities:

SayPro Email Marketing Campaigns
1. List Management: Organize and segment email lists for targeted communication to ensure relevant content reaches the appropriate audience.
2. Template Design: Develop and maintain branded email templates that align with SayPro’s visual identity.
3. Campaign Management: Plan, schedule, and execute email campaigns, including promotional offers, newsletters, and updates.
4. Personalization: Implement personalization tags to tailor emails to individual recipients based on their preferences and behaviors.
5. A/B Testing: Conduct A/B testing to optimize subject lines, content, and design for maximum engagement.
6. Analytics and Reporting: Monitor and analyze campaign performance metrics such as open rates, click-through rates, and conversions to inform future strategies.
7. Compliance: Ensure all email marketing activities adhere to relevant regulations, including CAN-SPAM and GDPR.
SayPro SMS Marketing
1. Message Creation: Craft concise, compelling SMS messages that effectively communicate key messages.
2. Targeting: Segment the audience to deliver personalized and relevant SMS content.
3. Scheduling: Set up and manage automated SMS campaigns, ensuring timely delivery.
4. Analytics: Track and analyze SMS campaign performance, including delivery rates, response rates, and opt-out rates.
5. Compliance: Ensure all SMS communications comply with regulations such as TCPA.
SayPro Push Notifications
1. Setup: Configure and manage push notification services for mobile apps and websites to reach users effectively.
2. Message Design: Create engaging, actionable notifications that encourage user interaction.
3. Segmentation: Target specific user groups based on their behavior, location, or demographics.
4. Timing: Schedule notifications to maximize user engagement.
5. Analytics: Track the performance of push notifications, including open rates and user interactions.
SayPro Social Media Campaigns
1. Content Creation: Develop and curate high-quality content, including graphics, videos, and text posts, to maintain an active social media presence.
2. Scheduling: Plan and automate social media posts across various platforms.
3. Engagement: Monitor social media channels for comments and messages, ensuring timely and appropriate responses.
4. Advertising: Manage paid social media campaigns, including budget allocation, ad creation, and targeting.
5. Analytics: Measure and report on social media engagement metrics and campaign performance.
SayPro Online Surveys and Polls
1. Survey Design: Develop engaging surveys and polls to gather valuable feedback and insights.
2. Distribution: Distribute surveys via email, social media, and website pop-ups to reach a broad audience.
3. Data Collection: Collect and analyze survey responses to inform decision-making.
4. Reporting: Generate reports summarizing survey findings and key insights.
SayPro Webinars
1. Planning: Organize and schedule webinars, including selecting topics, speakers, and dates.
2. Promotion: Promote webinars through email invitations, social media, and other channels.
3. Hosting: Oversee the technical aspects of webinar hosting to ensure a smooth experience for attendees.
4. Follow-up: Send post-webinar surveys and thank-you emails to participants.
5. Analytics: Track webinar attendance, engagement, and feedback to evaluate success.
SayPro Direct Messaging (DM)
1. Platform Selection: Choose appropriate platforms for direct messaging campaigns, such as LinkedIn, Facebook, or Instagram.
2. Personalization: Customize messages to individual recipients for a personalized touch.
3. Campaign Management: Plan and execute direct messaging campaigns to nurture leads and build relationships.
4. Tracking: Monitor response rates and interactions to gauge the effectiveness of direct messaging efforts.
SayPro Chatbots
1. Setup: Implement and configure chatbots on the SayPro website and social media platforms.
2. Design: Develop conversation flows and scripts to ensure a seamless user experience.
3. Integration: Integrate chatbots with CRM and other systems to capture and manage leads.
4. Monitoring: Track chatbot interactions and make adjustments as needed to improve performance.
SayPro Mobile App Notifications
1. Setup: Configure push notifications within SayPro’s mobile apps to engage users.
2. Content Creation: Develop compelling notification messages and visuals that drive user action.
3. Targeting: Segment users to deliver personalized notifications based on their preferences and behaviors.
4. Analytics: Monitor the effectiveness of notifications, including engagement rates and user feedback.
SayPro Content Distribution
1. Content Creation: Develop a variety of content types, including articles, blogs, and multimedia, to support marketing initiatives.
2. Platform Management: Distribute content across multiple channels, including email, social media, and SayPro’s website.
3. Scheduling: Automate the posting and updating of content to ensure consistent communication.
4. Analytics: Track the performance of distributed content, including reach, engagement, and conversions.
SayPro Affiliate Marketing
1. Partner Recruitment: Identify, recruit, and onboard new affiliate partners to expand SayPro’s reach.
2. Campaign Management: Monitor affiliate performance and manage commission payouts.
3. Content Creation: Provide affiliates with branded content, banners, and promotional materials.
4. Analytics: Measure the effectiveness of affiliate campaigns and adjust strategies as needed.
SayPro Influencer Marketing
1. Partner Selection: Identify and collaborate with influencers who align with SayPro’s brand values.
2. Content Creation: Develop sponsored content and campaigns in partnership with influencers.
3. Management: Oversee influencer activities, ensuring they adhere to campaign guidelines.
4. Analytics: Track the reach, engagement, and ROI of influencer campaigns.
SayPro Video Marketing
1. Production: Plan and produce promotional and educational videos that align with SayPro’s marketing goals.
2. Distribution: Share videos across digital channels, including email, social media, and the SayPro website.
3. Engagement: Monitor viewer interactions and feedback to assess video impact.
4. Analytics: Analyze video performance metrics to inform future video marketing strategies.
SayPro Digital Advertising
1. Ad Creation: Develop digital ads for display, search engines, and social media platforms.
2. Targeting: Define and target specific audience segments to maximize ad effectiveness.
3. Budget Management: Allocate and monitor ad spend to ensure optimal use of resources.
4. Analytics: Track and report on ad performance, including impressions, clicks, and conversions.
SayPro Content Syndication
1. Distribution: Syndicate SayPro content across multiple platforms and websites to increase reach.
2. Partnerships: Establish and manage relationships with content syndication networks.
3. Monitoring: Track the performance of syndicated content, including reach and engagement.
4. Optimization: Adjust syndication strategies based on performance data to improve outcomes.
SayPro Email Newsletters
1. Design: Create visually appealing and engaging newsletter templates.
2. Content: Curate and develop content for newsletters to keep subscribers informed and engaged.
3. Segmentation: Target newsletters to specific subscriber segments to enhance relevance.
4. Analytics: Measure newsletter performance, including open rates, click-through rates, and engagement.
SayPro Digital Flyers
1. Design: Design digital flyers for promotions, events, and campaigns.
2. Distribution: Share digital flyers via email, social media, and SayPro’s website.
3. Tracking: Monitor the engagement and response rates of digital flyers to assess effectiveness.
SayPro Online Ad Retargeting
1. Setup: Implement retargeting ads to re-engage users who have previously interacted with SayPro’s brand.
2. Ad Design: Create retargeting ads tailored to the interests and behaviors of retargeted audiences.
3. Analytics: Track the performance of retargeting ads, including conversion rates and ROI.
SayPro eBooks and Whitepapers
1. Creation: Develop in-depth eBooks and whitepapers to generate leads and provide valuable content to the audience.
2. Distribution: Promote eBooks and whitepapers via email, social media, and download gates on SayPro’s website.
3. Analytics: Track downloads, user engagement, and leads generated from eBooks and whitepapers.
SayPro Virtual Events
1. Planning: Organize and manage virtual events such as conferences, workshops, and trade shows.
2. Promotion: Promote virtual events through email invitations, social media, and other channels.
3. Hosting: Oversee the technical aspects of virtual event hosting to ensure a smooth attendee experience.
4. Follow-up: Send post-event surveys and thank-you messages to participants.
5. Analytics: Measure virtual event success through attendance, engagement, and feedback.

Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
5+ years of experience in digital communications or marketing, with a proven track record in managing successful digital campaigns.
Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills, both written and verbal.
Creative thinking with a strong attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Knowledge of industry best practices and emerging trends in digital communications.

Application Process:

Interested candidates should submit their resume, a cover letter detailing their experience and suitability for the role, and any relevant portfolio examples of previous work to

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