Cape Town, South Africa | Posted on 17/10/2024
As a Communications Analyst, you will play a critical role in analysing and enhancing our communication strategies. You will be responsible for evaluating the effectiveness of our internal and external communication initiatives, providing insights that drive decision-making and improve engagement. Your analytical skills and knowledge of communication principles will support our mission to effectively convey our brand message and foster positive relationships with stakeholders.
Responsibilities
- Gather, analyze, and interpret data related to communication strategies, including social media performance, audience engagement metrics, and feedback surveys.
- Develop comprehensive reports and dashboards that highlight key performance indicators (KPIs) and trends, presenting findings to senior management.
- Collaborate with the communications team to create and refine communication strategies based on data insights, audience needs, and organizational goals.
- Content Evaluation: Assess the effectiveness of existing content and messaging across various channels, providing recommendations for improvements.
- Stakeholder Engagement: Engage with internal teams, clients, and other stakeholders to understand communication needs and gather feedback.
- Conduct market research to identify industry trends, competitor analysis, and audience preferences to inform communication strategies.
- Assist in developing training materials and workshops for staff on effective communication practices and tools.
- Support the execution of communication projects, ensuring they align with overall strategy and objectives.
Requirements
Qualifications
- Diploma in Communications, Public Relations, Marketing, or a related field.
- Minimum of 3 years of experience in communications analysis, marketing, or a related role.
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