Graphic Designer (Social & E-commerce)

Keen • Other • Cape Town, Western Cape, South Africa • $200 - $300 / year • 13h ago

About Keen
Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.
If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

Role Description:

We are seeking a versatile Graphic Designer to support clients in the e-commerce space. As a Graphic Designer, you will work closely with their marketing team to design and produce visual and video assets for a variety of projects, focusing heavily on email newsletter design, website/landing pages/UIUX, and paid social media content.

Responsibilities:

Email Marketing Design:

Create banners for email creative, working closely with the email marketing and marketing lead on creating a compelling content calendar. Produce 3-5 new assets per week.
Design tests for email campaigns, collaborating with the copywriter and CRM lead on content strategy.
Create visually stunning designs for email, ensuring alignment with brand guidelines.
Lead the development and execution of digital design concepts for email campaigns.
Adhere to brand guidelines and standards while bringing fresh and creative ideas to the table.
Work efficiently on tight timelines and iterate given feedback from multiple stakeholders.

UI/UX & CRO:

Analyze the existing e-commerce site on Shopify using data, heat maps, and conversion results to identify opportunities for improvement.
Design and develop A/B tests to improve site performance and user engagement.
Create structured designs with component systems, adhering to guidelines for spacing, padding, typography, and color styles.
Collaborate with developers to implement changes and review results post-implementation.
Deliver work product on cloud-design platforms like Figma and Canva, depending on client preferences.
Manage design projects from discovery and strategy to ideation, iteration, and hand-off.

Organic & Paid Media:

Produce and edit video content, particularly user-generated content (UGC) for paid social media campaigns.
Work with the PPC Marketing Team and external agencies to source and create creative assets for sponsored paid social campaigns on Facebook, Instagram, TikTok, and other platforms.
Use UGC content and cut influencer video content into highly converting ads.
Understand and apply best practices for organic and paid media to drive traffic to e-commerce sites.

Requirements:

E-commerce Experience: Proven experience working in e-commerce, with specific expertise in Shopify. Experience in the beauty or skincare space is a plus.
Email Marketing Tools: Proficiency in Klaviyo or similar email marketing platforms.
A/B Testing: Demonstrated experience designing and conducting A/B tests. Candidates should provide specific examples in their application, detailing the tests conducted, performance improvements achieved, and data points supporting the results.
Performance Focus: A balance of creativity and performance orientation, using both left brain and right brain thinking. Candidates should be motivated by driving sales and improving performance metrics.
Flexibility: Ability to adjust schedules to collaborate with clients based in the United States.
Technical Proficiency: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and cloud-design platforms like Figma and Canva.
Creative & Analytical: Strong ability to bring fresh, creative ideas while adhering to brand guidelines and standards. Must be able to leverage data, heat maps, and conversion results to identify opportunities for improvement.
Communication & Collaboration: Excellent communication skills and the ability to work efficiently on tight timelines, iterating based on feedback from multiple stakeholders.
Project Management: Experience managing design projects from discovery and strategy to ideation, iteration, and hand-off.