Job title: Senior Manager – Proposition Development
Company: Tower Group
Job description :
Job Summary
Key accountabilities and decision ownership:
- Market Research:
- Understand customer needs, preferences, and pain points
- Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
- Gathering data on market trends, competitor propositions and industry dynamics
- Value Proposition Design:
- Based on customer insights/needs, design the proposition
- Define benefits and advantages
- Create unique differentiation
- Market Testing:
- Test proposition in the market with customers
- Conducting POC’s and fine-tuning propositions
- Support in market development and assist sales in selling the first few units in market
- GTM Design:
- Working with sales in defining channels to market
- Work with marketing in designing campaigns to drive the required demand
- Overall responsible for the revenue and market share growth of SME segment
- Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
- Internal and External stakeholder engagement and partner management related to growth of segment
Core competencies, knowledge and experience:
- Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions
- Business Acumen and data-driven
- Analytical Thinking and Problem Solving
- In-depth understanding of segmentation strategies and proposition management
- Demonstrated ability to lead cross-functional teams
Must have technical / professional qualifications:
- Matric
- 3 Year Business Degree or related industry
- Business post-graduate degree or diploma an advantage
- 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
- ICT or financial services experience essential
Budget owned: Not Applicable
Expected salary:
Location: Johannesburg, Gauteng
Job posting date: Sat, 17 Aug 2024 22:41:06 GMT
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