The Digital Marketing Specialist will assist with leading and managing various aspects of digital marketing campaigns across different platforms and channels to help achieve the B2B divisions commercial objectives.
The specialist will work closely with the B2B Marketing Lead, Designer and Sales team to ensure creative and strategic alignment, performance improvement and end-to-end implementation of digital marketing tactics. They will collaborate with external agencies for digital campaigns (if/when needed) and actively support with lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).
The candidate will also handle all administrative tasks related to digital marketing, providing support and insights related to campaign performance, competitor analysis and market research to assist with strategic direction and any ad hoc business projects.
Minimum education (essential):
BCom Marketing Management or related Commerce degree
Minimum education (desirable):
- Postgraduate Degree or Diploma in Marketing Management or Related.
- Courses/certification in digital marketing and SEO
Minimum applicable experience (years):
5 years
Required nature of experience:
- Business to Business marketing
- Digital campaign management
- Creating, monitoring and optimizing campaigns across various platforms such as Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email
- Reporting on platforms such as GA4, Looker Studio, Search Console, SEMRush and LinkedIn Business Manager
- Analyzing and reporting on campaign data
- Setting up and testing goals and conversion tracking
- On-page and off-page SEO
- Website performance optimization, through on-page optimization, keyword research, backlink building, optimizing page load time, ensuring page crawlability, and correctly setting up page redirects
- Copywriting (long and short form)
Skills and Knowledge (essential):
- Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email
- GA4, LinkedIn Business Manager and Google Looker Studio
- Thorough understanding of conversion tracking tools (eg. Google Tag Manager, Firebase, LinkedIn Conversion Tag)
- Proficient in Google Suite (or Microsoft Suite)
This job description is not a definitive or exhaustive list of responsibilities and is subject to change depending on changing business requirements
