Reporting to: General Manager – Retail Development
Main Purpose:
To enhance the brand experience that a customer has with the Company, it is essential that our people are brand-right: confident, current and connected. A superior customer shopping experience is critical to our success and our people play a huge role in this.
Key Results Area:
- Demonstrate sales leadership for staff by playing an active role on the selling floor.
- Continuously motivate and coach Beauty Consultants and Specialists to meet assigned sales targets, set and follow up team and individual objectives on a daily, weekly and monthly basis.
- Suggest and implement actions plans for the Boutique to Retail Direction (product mix, store merchandising, events and animations, product assortment, buying trends and customer requests) in order to ensure achievement of the Boutique Sales Targets.
- Deploy store business plan to include marketing and promotional strategies that will continue to drive traffic to the store and develop and grow the customer base.
- Be aware of the local market and business environment including competitors’ business activities and Parfums & Cosmetics market.
- Conduct sales analyses (quantitative and qualitative sales reports), follow up on market trends and monitor the competitions activity.
Client Experience and Event Management:
- Deliver a world class client experience within the Boutique, exceeding brand mystery shop expectations.
- Welcome and manage external and internal visitors to the Boutique, ensuring that their experience reflects the brand and our business.
- Increase client flow by working closely with Marketing and CRM to develop a network of clients and develop customer loyalty.
- Achieve targets for client’s recruitment and client loyalty return.
- Ensure the building, maintaining and using of a client’s accurate database.
- Identify customer potential needs and use initiatives to meet them.
- Own and contribute to Boutique events and sampling programs, effectively managing internal and external communication and ensuring that events are executed to exceed expectations.
- Execute all visual plans at the Boutique for all events.
- Manage preparations status and feedback reports for each event and animations.
- Provide new and ongoing product and sales training to team, including new programs, suggestive selling techniques, and client registration programs.
People Management:
- Recruit high caliber team members, ensuring their retention through the effective management of their induction and performance.
- Ensure all new employees complete In Store induction.
- Ensure that all Beauty Consultants and Specialists are provided with product knowledge to enhance and ensure cross-selling.
- Involvement in Dior store succession planning by training and developing all employees to be able to progress along their career.
- Conduct annual performance reviews.
- Identify individual and team training needs. Create and implement regular training, monitor and record all training.
- Communicate corporate initiatives and directives to team through daily briefings.
- Communicate and reflect the brand, corporate strategy, and goals to the team.
- Manage team to achieve sales goals by conducting monthly productivity evaluations.
- Effectively build and develop key relationships across the brand to aid the success of the Boutique.
- Create a positive working environment.
Operations:
- Staff the Boutique to consistently deliver the desired brand experience whilst keeping within agreed budgets.
- Determine staffing needs and create staff schedules to ensure appropriate store coverage and match to traffic.
- Oversee process of staffing and planning scheduling and coordinating their payroll information.
- Manage stock to minimize loss and maximize availability, effectively manage stock both back and front of house in terms of quantities and merchandising guidelines.
- Report on store performance as and when required by the brand.
- Ensure operational compliance across the Boutique and team ensuring that all aspects of company procedures are adhered to including cash, stock, IT and security.
- Ensure that the health and safety of the Boutique and team are managed and in line with brand and legal expectations.
- Profit and Loss responsibility for the store, with particular attention given to controllable expenses, sales plan and operating.
- Ensure compliance with all Internal Control procedures.
Knowledge, Skills and Attributes Required:
- An ability to energetically drive sales.
- A customer-centric attitude and approach.
- Sound business acumen.
- Strong leadership skills.
- A passion to be a part of a leading fashion brand.
Educational Requirements:
- At least 5 years experience in the Fragrance/Cosmetics Industry.
- Excellent PC Literacy (Microsoft PowerPoint, Word and Excel).
- Code 8 driver’s license.
- Must be aware of promotions and act proactively in terms of stock control.
- Must be familiar with shelf layouts in stores.
- Must keep updated regarding own and competitors’ products.
- Familiar with merchandising guidelines.
- A good knowledge of the Gauteng territory.
- Knowledge of the product and personal flair.
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