Marketing Operations - Data, Systems & Analytics Specialist
Purpose & Overall Relevance for the Organization:
Plan and execute all Marketing Operations related systems and data tasks.
Horizontal range analysis for improved range efficiencies and forecast accuracies.
Key Responsibilities
Go-to-market
- Align & plan GTM timelines for all related system and data tasks (incl. Product systems, Sell-in tools, CS milestones, PUR milestones).
- Co-ordinate delivery against milestones to ensure timely & quality execution.
- Maintain & Record “product data season checklists”.
- Prepare Product system (RMA/SAP) & support sell-in systems (DST/Click) as required.
- Manage Post seasonal data review & improvement plan.
- SAP product master data administrator & maintenance of specified fields (e.g., Segmentation).
- Support Sell-in tool (DST/Click) set-up (incl. boards/image build & ensure visibility).
- Ensure product data flow & troubleshoot.
- Prepare & maintain data related templates (incl. Matrix and Pricelists templates).
- Execute regular reports to ensure data accuracy (matrix vs RMA vs SAP) & guide correction.
Marketing system expert
- Support master data related projects (incl. Click & digital showroom tool).
- Sample system administrator & system expert.
- SPOC for all marketing systems & internal platforms (e.g., teams/SharePoint).
- SPOC in marketing for IT & IT equipment (incl. Consumer Hub HW).
- Drive system & tools improvement projects for marketing.
Analytics
- Range and Category analytics to improve efficiencies, accuracies and support the management of key product priorities in cluster.
Key Relationships
- EM Marketing Operations System and Tools Manager.
- Cluster Channels, Customer Service, Purchasing teams.
- Cluster and Global IT Support Teams.
Knowledge, Skills and Abilities
- Understanding of Marketing & Sales environment.
- Structured and organized way of working.
- Analytical skills and high-level attention to detail.
- Good communication and interpersonal skills.
- Independent, logic & proactive thinker.
- BI visualization tools (e.g., Microstrategy, Tableau, PowerBI) experience is a plus.
Requisite Education and Experience / Minimum Qualifications
- Qualification in related field.
- +2 years of cross functional experience in operational driven environment required.
- Advance Excel.
- ERP – Range Management Tool (M3/similar).
- Coding Knowledge & experience.
- SAP product master data knowledge.
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