Paid Media Manager

TIPI Group • Other • Cape Town, Western Cape, South Africa • $300 - $400 / year • 2h ago

ROAST is the original agency in our network, TIPi Group. At ROAST, we enjoy a friendly, collaborative and hardworking atmosphere. As a start-up, we are all part of making ROAST a success as a team, while sharing and celebrating our individual achievements. We’re proud of the company culture we have built, which has been recognized with several awards, including:

Campaign Best Places to Work 2024
The UK’s Top 50 Small Companies to Work (for 6 years in a row, 2018-2023)
Web Excellence Awards

We’ve created this working environment by being passionate about putting our people at the heart of everything we do, while working collaboratively to craft our culture together.

The Role: Paid Media Manager

The Paid Media Manager is an established expert in PPC with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of how channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.

Reporting to the Head of Biddable, the Account Manager contributes to the overall direction, development and scope of the ROAST offering.

Responsibilities

Working closely with the PPC Directors, responsibilities include:

Working closely with clients to understand their business, digital needs and priorities
Regular client communication across status updates, monthly and quarterly reviews
Ensuring all accounts have a performance strategy and roadmap
Ensuring all accounts have a commercial strategy
Collaborating with suppliers to stay at the forefront of industry developments and trialing new tactics for clients
Ensuring all activity meets or exceeds performance expectations
Managing budgets in line with strategy and ensuring monthly spend is on target, while providing new opportunities for growth and performance.

Delivery & Line Management

Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
Training and development of junior team members to ensure they are performing at the expected standard
Quality control of work conducted by junior members of the team
Regular client communication across status updates, monthly and quarterly reviews

Departmental Development

Working with the Departmental Head across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including
- Recruitment
- Training plans
- New business (preparation and attendance)
- Media supplier relationships
- Technology and automation
- Producing marketing material including case study writing and blog posts

The Candidate

Experience

We would like to see at least 3 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)

A proven track record of:
- Delivering projects and results for clients with monthly budgets of £50,000+
- Achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
- Developing junior team members
- Leading 3rd party bid management tools
- Leading onsite analytics packages
- Bringing efficiency to client activity in terms of both performance and resource levels
- Producing and executing responses to briefs and media plans
Experience executing campaigns within other Paid Media channels beneficial (Training will be provided if not, as the role will encompass this responsibility)

Skills

Strong understanding of wider digital channels and environment
Ability to work and succeed in a fast-paced environment
Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
Up to date knowledge of platform best practices
Highly organised with an acute attention to detail
Exceptional level of English, both written and spoken
Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
Capabilities with Google Ads scripts or Java beneficial
Additional language capabilities beneficial

Working at TIPi Group

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trips (this year’s is to Alicante, and skiing in France)

Hybrid working (upon probation completion)
Additional 10 days ‘work from anywhere in the world’
Life and Income Protection insurance
Access to Aviva Workplace+ Digital GP, nutritionists, and Wellbeing / EAP Services
Discounted wellbeing memberships
Discounted massages
Active company social life organized by a staff committee
Team sports such as softball, netball, football
Opportunities for involvement in CSR and charity initiatives
Cycle, electric car and tech purchase savings
Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the opportunity to work from home, where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager and teams to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.