About the client:
We are a digital education company that offers a complete career solution. Partnering with the worlds leading training providers and the United Kingdoms biggest recruitment specialists, we future-proof your career through mentor-led online learning and recruitment opportunities. Founded in 2009, we have a strong footprint in the Project Management, Business Analysis and IT education space in the UK market.
We specialise in creating UK-accredited training packages especially suited for new career seekers and career changers as well as seasoned professionals.
About the role:
We are seeking a results-driven PPC Manager with a solid background in Google Ads to manage our extensive PPC accounts. The ideal candidate will have at least two years of experience and a proven track record of managing successful campaigns. You will play a pivotal role in optimising ad performance, maximising ROI, and driving impactful growth.
Key responsibilities:
- Manage, optimise, and grow Google Ads accounts with a significant budget, ensuring alignment with our overall digital marketing strategy.
- Conduct in-depth keyword research, ad copywriting, and bid management to enhance performance.
- Regularly monitor and analyse campaign performance metrics, adjusting strategies to achieve target KPIs.
- Develop and deliver detailed reports on KPI performance, highlighting key insights, trends, and recommendations to inform data-driven decisions.
- Stay up-to-date with the latest Google Ads best practices, tools, and features to keep campaigns innovative and competitive.
- Collaborate with the marketing team to align PPC efforts with content and overall branding strategies.
- Provide regular performance reports and insights to the Digital Marketing Manager and key stakeholders, ensuring transparency and accountability on KPI targets.
Requirements:
- Minimum of 2 years of hands-on experience managing Google Ads campaigns.
- Google Ads Certifications preferred but not required.
- Proficient in using Google Analytics for tracking and reporting.
- Experience with conversion tracking, A/B testing, and using analytical tools to make data-driven decisions.
- Ability to work independently in a fast-paced, results-oriented environment.
Preferred skills and qualities:
- Detail-oriented with excellent analytical skills and a proactive approach to identifying and solving problems.
- Strong communication and teamwork skills to work effectively with cross-functional teams.
- Strategic mindset with a keen eye for driving growth and maximising ROI.
Salary Highly Negotiable - Based on experience, skill & in relation to your current package.
This is an enjoyable and rewarding role and offers an interesting proposition for someone keen to relocate to the coast and still earn a good income.
