About the client:

We are a digital education company that offers a complete career solution. Partnering with the worlds leading training providers and the United Kingdoms biggest recruitment specialists, we future-proof your career through mentor-led online learning and recruitment opportunities. Founded in 2009, we have a strong footprint in the Project Management, Business Analysis and IT education space in the UK market.

We specialise in creating UK-accredited training packages especially suited for new career seekers and career changers as well as seasoned professionals.

About the role:

We are seeking a results-driven PPC Manager with a solid background in Google Ads to manage our extensive PPC accounts. The ideal candidate will have at least two years of experience and a proven track record of managing successful campaigns. You will play a pivotal role in optimising ad performance, maximising ROI, and driving impactful growth.

Key responsibilities:

Manage, optimise, and grow Google Ads accounts with a significant budget, ensuring alignment with our overall digital marketing strategy.
Conduct in-depth keyword research, ad copywriting, and bid management to enhance performance.
Regularly monitor and analyse campaign performance metrics, adjusting strategies to achieve target KPIs.
Develop and deliver detailed reports on KPI performance, highlighting key insights, trends, and recommendations to inform data-driven decisions.
Stay up-to-date with the latest Google Ads best practices, tools, and features to keep campaigns innovative and competitive.
Collaborate with the marketing team to align PPC efforts with content and overall branding strategies.
Provide regular performance reports and insights to the Digital Marketing Manager and key stakeholders, ensuring transparency and accountability on KPI targets.

Requirements:

Minimum of 2 years of hands-on experience managing Google Ads campaigns.
Google Ads Certifications preferred but not required.
Proficient in using Google Analytics for tracking and reporting.
Experience with conversion tracking, A/B testing, and using analytical tools to make data-driven decisions.
Ability to work independently in a fast-paced, results-oriented environment.

Preferred skills and qualities:

Detail-oriented with excellent analytical skills and a proactive approach to identifying and solving problems.
Strong communication and teamwork skills to work effectively with cross-functional teams.
Strategic mindset with a keen eye for driving growth and maximising ROI.

Salary Highly Negotiable - Based on experience, skill & in relation to your current package.

This is an enjoyable and rewarding role and offers an interesting proposition for someone keen to relocate to the coast and still earn a good income.

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PPC Manager