Reference: 9697 AV
Consultant: Anneke Viviers
Job Description: Responsibilities include:
- Contributing to the development of strategic and integrated annual plans including situational reviews, data-rich insights and focused 12-month digital marketing plans linked to ROI.
- Full ownership – creation, deployment, budget management, analysing and report on key performance indicators - of all digital assets and communications including, but not limited to, website, e-mailers, social media content, online advertising, SEM etc.
- Develop and maintain digital activity toolkits including standards and assets for best practice sharing to ensure seamless experience and execution across key digital channels and markets.
- Drive acquisition across the relevant platforms through targeted initiatives that connect with, recruit and retain audiences.
- End to end management of websites including, but not limited to, design, content, user experience, performance, updates, maintenance and SEO.
- Stay up to date with main online platforms (Facebook, Google, X, Instagram etc.) including performance, opportunities and competitor activity.
- Ensure the respect of the allocated budget and propose its optimisation without compromising success or premium execution.
- Manage and challenge any specialist suppliers or 3rd party agencies as required to deliver and optimize all facets of the business’ online experience across channels.
- Act as the in-house digital marketing champion - willing to teach the broader teams on how to best leverage digital for success.
- Act as first digital point of contact for business - evaluating all proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted.
- Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing.
Qualifications: Minimum qualifications include:
- Previous experience with luxury lifestyle brands, wine &/or hospitality beneficial.
- Strategically minded with operational capability.
- Budgeting capability.
- Creative eye for all things copy and visual - but also displays a data-driven mentality with a sense of how to use insights to sharpen activity and ROI.
- Entrepreneurial spirit, solution-orientation and ability to get things done amid ambiguity.
- Excellent relationship skills and able to work cross-functionally with a variety of creative minds and business stakeholders.
- Efficient multitasker with attention to detail and ability to prioritise workload while meeting deadlines.
- Takes pride in work and demonstrates accountability.
How to Apply: - Email your comprehensive CV to .
- If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
- We reserve the right to only conduct interviews with candidates of choice.
- Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.
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