Corporate Brand Expert - Fixed term contract
Johannesburg, South Africa, South Africa
Job Reference JR0081565
Professional Areas Communication
Function Communications and Public Relations
Louis Dreyfus Company is a leading merchant and processor of agricultural goods . Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our customers and consumers around the world.
Structured as a matrix organization of six geographical regions and ten platforms, Louis Dreyfus Company is active in over 100 countries and employs approximately 18,000 people globally.
Job Description
OVERALL PURPOSE:
The Brand Manager will lead the strategic development, execution, and management of the LDC Brand Architecture and Expression project . This role is crucial in refining and expanding the current brand strategy to support the “One LDC” growth initiative, ensuring the brand identity is effectively applied across various entities, digital products, and remains relevant in local markets. The position involves close collaboration with internal teams and external agencies to achieve business objectives, manage brand audits, and implement naming and design systems.
The position will also manage and supervise the long-term brand management, activation and day-to-day operations.
LDC is looking for our Corporate Brand Expert for at least a 6-month contract.
YOUR MISSIONS:
- Co-lead the refinement and expansion of the brand strategy to align with LDC's growth objectives. This includes overseeing brand audits, gap analyses, and competitor benchmarking to inform strategic decisions
- Develop and implement a comprehensive brand architecture that addresses the relationship between the LDC brand and its entities, including alliances, joint ventures, and digital assets
- Establish clear guidelines for naming conventions, visual treatment, and brand localization
- Manage timelines, budgets, and resources to ensure the project is delivered efficiently and effectively. Work closely with internal stakeholders and external agencies to ensure alignment and successful implementation of the brand strategy
- Develop and conduct training sessions for internal teams to ensure understanding and adherence to the new brand guidelines
- Create a playbook with naming and design systems for easy reference and consistency across all brand touchpoints
- Monitor the impact of the brand strategy on business objectives (with established KPI’s)
- Oversee the development and execution of ongoing brand activation strategies that enhance brand visibility, engagement, and loyalty across all touchpoints (this involves leading creative campaigns, digital marketing initiatives, and experiential marketing to keep the brand top of mind for consumers)
- Work closely with marketing, sales, product development, and other departments to ensure brand consistency and alignment across all channels and initiatives
- Act as the brand champion within the organization, fostering a brand-centric culture
Experience
YOUR PROFILE:
- University degree in Marketing, Business or a related field
- At least 10 years of relevant work experience in brand management, project management, or related fields, with a proven track record of managing large-scale branding or rebranding projects
- Experience with content creation and storytelling to effectively communicate brand messages and values
- Experience in managing brand strategies across different markets, with an understanding of localization strategies and cultural nuances
- Experience in digital brand management is a plus
- Expertise in digital marketing and social media strategy to enhance brand presence and engagement online
- Deep understanding of brand architecture, brand audits, competitor benchmarking, and the development of naming and design systems
- Strong analytical skills with experience in performance monitoring, ROI measurement, and making data-driven decisions
- Proven ability to manage complex projects, multiple priorities and tight deadlines, preferably with exposure to global projects and a multinational environment
- Excellent communication, presentation, and leadership skills, with the ability to work collaboratively across teams and with external partners
- Demonstrated ability to innovate and adapt brand strategies in response to market changes, consumer trends, and technological advancements
Additional Information
What We Offer
We provide a dynamic and stimulating international environment, which will stretch and develop your abilities and channel your skills and expertise with outstanding career development opportunities in one of the largest and most solid private companies in the world.
- Competitive salary and benefits
- Hybrid work available (not applicable to all roles)
- Pension contributions
- Access to Training and Development
- Access to Concierge Partnerships
Diversity & Inclusion
LDC is driven by a set of shared values and high ethical standards, with diversity and inclusion being part of our DNA. LDC is an equal opportunity employer committed to providing a working environment that embraces and values diversity, equity and inclusion.
LDC encourages diversity, supports local communities and environmental initiatives. We encourage people of all backgrounds to apply.
Sustainability
Sustainable value is at the heart of our purpose as a company.
We are passionate about creating fair and sustainable value, both for our business and for other value chain stakeholders: our people, our business partners, the communities we touch and the environment around us
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