Job Description
At dotsure.co.za , we’re not just digital insurance innovators; we’re a team that believes in working smarter, together. Our culture is built on advancement, collaboration and having fun , all while making a meaningful impact. As a PPC & SEO Specialist, you’ll be at the forefront of our digital strategy, driving high-impact campaigns that shape how customers discover and interact with our brand online. You’ll have the freedom to experiment, optimize, and fine-tune our digital presence using cutting-edge tools and data-driven insights. This is your chance to master paid search, elevate organic rankings, and make your mark in a fast-paced environment. Plus, you’ll get to do it all from the heart of the Garden Route, where the lifestyle is as rewarding as the work. If you're ready to optimize, innovate and feel inspired, dotsure.co.za is the place for you.
Job Purpose:
Key Responsibilities:
- PPC Specialist Responsibilities:
- Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)
- Conduct keyword research and analysis to identify high-performing keywords
- Set up and manage bidding strategies to maximize ROI
- Monitor campaign performance and make necessary adjustments to improve results
- Allocate and manage the PPC budget effectively
- Track and analyse campaign costs to ensure optimal ROI
- Analyse campaign data to identify trends and opportunities for improvement
- Use data-driven insights to optimize campaigns and improve overall performance
- Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify the most effective approaches
- Stay up-to-date with the latest PPC trends, industry best practices, and platform updates
- SEO Coordinator Responsibilities:
- Conduct in-depth keyword research to identify relevant keywords and optimize website content accordingly
- Analyse website performance metrics to identify areas for improvement
- Optimize website title tags, meta descriptions, and header tags
- Ensure website content is well-structured, keyword-rich, and easy to read
- Improve website loading speed and mobile-friendliness
- Build high-quality backlinks from reputable websites
- Monitor and manage online brand reputation
- Work with web developers to ensure website is technically sound and search engine-friendly
- Implement schema markup and other technical SEO best practices
- Track and analyse website traffic, rankings, and other relevant metrics
- Generate regular SEO reports to monitor progress and identify opportunities for improvement
Required Skills and Experience:
- Proven experience in managing PPC campaigns and implementing SEO strategies
- Strong understanding of Google Ads, Google Analytics GA4, SEMRush, Search Console, Bing Ads & GTM.
- Proficiency in keyword research, ad copywriting, and bid management
- Excellent analytical skills and ability to interpret data
- Strong attention to detail and organizational skills
- Ability to work independently and as part of a team
- Strong communication and presentation skills
Desired Qualifications:
- Google Ads Certification
- SEO Certification
- Degree in Marketing, Business, or related field
Work Level: Skilled
Job Type: Permanent
Salary: Market Related
EE Position: No
Location: George
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