Job category: Other: Media, Advertising, PR and Publishing
Location: Roodepoort
Contract: Permanent
Business Unit: Constantia Kloof
Remuneration: R 530,872.00
EE position: No
Introduction
The incumbent will implement the online tactical plans, ensure online community engagement, post on behalf of the brand’s account, and act as the voice of the brand responsible for social media content. Develops the social media community by participating in discussions, finding new donors, growing and nurturing the community and listening to the current ones. Ensures that content and posts are performing well. Identifying topics of discussion and liaising with the Media Specialist to craft relevant posts.
Key Performance Areas
KPA 1: Implementation of the Digital Marketing Plan.
- In coordination with the Social Media Specialist develop cross-channel social media plans in support of the Marketing, Communication and Brand strategy and the SANBS strategy.
- Develop a social media content plan which supports the marketing calendar.
- Implement and maintain the content calendar, ensuring that all content is delivered on time and aligns with marketing goals.
- Ensure that content that is posted on digital channels is in line with the campaign calendar and complies with the brand guide/manual.
- Drive the creation of engaging content that supports the brand and the broader marketing calendar.
- Implement ideas to drive conversation, engagement and interest in support of the different business units.
- Keep the broader marketing team informed on changes to social platform offerings.
- Work with the agency’s creative teams to drive ideas to execution.
KPA 2: Online Community Management.
- Work with the Social Media Specialist to produce successful Live events as needed, and collaborate on influencer programs to support local, promotional and seasonal offerings.
- Engage with followers and share approved educational information related to products, services and approved topics of interest whilst keeping the voice of the brand alive.
- Identify potential risks in the online community discussions and flag them for response.
- Improve public perceptions of SANBS through positive interaction with the online community and reporting on any adverse conversations and comments.
KPA 3: Analytics and Reporting.
- Identify insights and social media trends of campaigns through data analytics.
- Monitor and analyze social media performance across channels, providing monthly reporting with wins, learnings, opportunities and insights and informing the department of trends.
- Audit SANBS’s online presence and provide Monthly, Quarterly Reports.
Minimum Requirements
1. Cognitive
- Analytical Thinking and Attention to Detail.
- Holistic / Big Picture Thinking
- Judgement and Decision Making
- Problem Solving
- Innovation and Creativity
- Multi-tasking
2. Personal
- Ethical behaviour
- Excellence Orientation
- Personal Development
- Drive and Belief in the Cause
- Resilience and Stress Management
- Professional Image and Visibility
3. Interpersonal
- Customer Service Orientation
- Conflict Management
- Knowledge Sharing
- Teamwork
- Communication
4. Professional Technical
- Business and Financial Acumen
- Process Engineering/Systems Competence
- Computer Literacy
- Best Practice Thinking
- Written and verbal communication
- Strong copywriting and copy-editing skills.
- Creative thinking
- Digital Advertising
- Media buying and management
- Technical use of Social Media Platforms
- Understanding of Customer research and surveys
- Motivating People
- Multitasking
Education
- Degree in Communications / Marketing / Public Relations or related field.
Experience and Knowledge Requirements
- 5 Years’ experience in Social Media Management.
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