Digital Marketing Specialist Durban,KwaZulu-Natal

Michael Page • Other • Durban, KwaZulu-Natal, South Africa • $200 - $300 / year • 14h ago

Job Responsibilities

Oversight: Ensure brand consistent communications across all digital platforms, applying best practices to the design of product content.
Technical Skills: Expert knowledge and use of desktop productivity and publishing applications (Word, Excel, Outlook, PowerPoint, Publisher, Visio).
Document Management: Maintain index of incoming and outgoing forms and reports to stakeholders, ensuring electronic document quality and standardization.
Graphic Design: Expert understanding and use of graphic design tools & principles, with a good understanding of multimedia formats, codecs, resolution, quality, compression, filters, layers, vectors, OCR, bitrate, etc.
Branding: Establish and maintain stock imagery for branding and marketing, standardizing colour palettes, fonts, and shapes.
Email Management: Update email signatures to keep information relevant and leverage to communicate other campaign information simultaneously.
Technical Input: Provide technical input into any re-branding or re-design exercises of engagement platforms to ensure all technical areas are addressed.
Online Presence:
- Assist with unique and technical website updates in WordPress, Divi Builder & custom fields.
- Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, Google Reviews.
- Manage all search engine optimization, appropriate tagging, identify keywords and trends.
- Develop and maintain the FAQ database.
- Review and refine ease of access to information, leveraging advancements in technology.
- Monitor online platforms and report back on all external parties' publications.
Analytics & Reporting:
- Overall responsibility for tracking and reporting capabilities of customer satisfaction platforms.
- Provide input on ways to collect, collate, and log formal complaints.
- Implement, monitor, extract and provide analytical feedback on metrics from various online platforms.
- Monitor platforms and report on member data quality.
- Performance test, measure, report, and improve site and application load times.
- Review, research, test, and innovate UI designs of digital platforms.
- Establish and maintain an intranet server.
Compliance:
- Ensure Fund branding conventions are implemented across all digital engagement platforms.
- Ensure all acquired and published content does not infringe on any individual's privacy or copyright.
- Ensure confidentiality, integrity, and availability of all stakeholder and Fund information and systems.
- Collaborate with the ICT Security Manager and Information Officer.

Job Offer

Pension Fund
Discretionary Annual performance bonus

Desired Experience & Qualification

Qualifications:

Bachelor's Degree in Marketing or IT
Certifications in Analytics, Social Media Marketing, Graphic Design, CMS platforms, SQL/HTML, SEO

Additional Requirements:

Candidates must have experience with a CMS platform, Social Media Marketing, Graphic Design, and understanding of Web API integrations, authentication, and encryption methods.

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