About the Role
We are looking for a dynamic and driven Marketing Manager with a strong grasp of SME marketing, channel marketing expertise, and proven campaign management skills. This role will collaborate closely with the Head of Marketing, the broader marketing team, and key stakeholders across the organisation to enhance brand visibility and drive demand through strategic marketing endeavours. The aim of this role is to support company and the internal teams to increase our visibility in key segments of the market, and with our partners and their clients.
Requirements
- Qualification: Degree in Marketing/ Communications/ Commerce.
Experience:
- 4+ years in a Marketing / Campaign Management role.
- 1+ years in a Team lead / Management role.
- Experience in healthcare (advantageous) and/or financial services.
- Min 2 years of hands-on experience with Traditional Marketing, content marketing, communications, and PR.
- Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing.
- Track record of executing on campaigns and excellent project management ability. Key Competencies
- Marketing management planning, execution, and reporting
- Partner and channel management ability to build strong relationships with key partners and their marketing teams
- Strong content / writing skills
- Campaign Management
- Digital and Traditional Marketing
- Stakeholder Management
- Project Management
- Data Analysis
- Ability to work with deadlines
- Good interpersonal skills
- A team player attitude Key
Responsibilities
- Defines, aligns, and drives the implementation of the partner and solutions marketing strategies.Ensure alignment with the overall marketing and business strategies. This strategy may require customization throughout the year to leverage new areas of focus or opportunity.
- Develop and execute the partner and solutions marketing plans with the support of the Head of Marketing, through agencies, or by hands-on managing of the campaigns.
- Define, implement, and manage various traditional and digital marketing channels that will drive awareness and lead generation in the healthcare industry.
- Work with Partnership team to suggest activities for improving the quality of partner campaigns and content for improved awareness and lead generation.
- Understand the customer journey across all touch points to develop, plan, and execute campaigns to improve brand awareness and lead generation.
- Track and measure metrics and provide reports for all campaigns and initiatives.
