Search - Performance Specialist
Location: Sandton
Time Type: Full time
Contract Type: Permanent
Posted on: Posted Yesterday
End Date: November 15, 2024 (5 days left to apply)
Job Requisition ID: R1078254
The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Experience in other paid platforms is beneficial.
Job Description:
Key Responsibilities:
- Works on multiple, large or complex clients and develops overall strategy and goals for the Performance team.
- Provides day to day implementation, optimisation and upload of client campaigns through direct input within Google Ads and Bing.
- Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas.
- Interprets performance reports to provide actionable insights and analysis to meet campaign objectives.
- Provides accurate client communication that details performance and return on investment via campaign reporting and analysis.
- Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives.
- Ensures best practice and innovation in all Paid Social activities.
- Advises and shares information on Dentsu Performance digital capabilities, communications, and services with the wider organisation (media brands).
- Researches solutions and makes recommendations to all relevant teams regarding digital innovation.
- Ensures best practice, consistency and innovation in all Performance activities.
- Ensures the Performance offerings are aligned with clients' objectives and organisation.
- Ensures knowledge-sharing across teams and engages in cross-channel strategic planning.
- Plans accounts and growth opportunities, working closely with the Media Brands.
- Liaises with channel leaders to standardise work output across the Performance disciplines.
- Daily updates of Budget Trackers.
Client Service:
- Day to Day management, relationship and financial health of the account needs to be managed.
- Managing media brand expectations.
- Day to day administration – meeting minutes, agendas and timing plans.
- Deadline and Project management.
- Strategy guidance and input in order to drive the business objectives.
- Attending status/other meetings with media brands.
- Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
- Attend key client meetings.
- Uphold a positive working culture.
- Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of Dentsu.
Commercial and Service Ownership:
- Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery.
- Manage overspend and underspend – Track monthly across all clients.
- Budget trackers to be updated on a daily basis.
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good: Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
Dream loud: In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits: We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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