Le Boat is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.
Summary:
As a Copywriter at Le Boat, you’ll be instrumental in crafting engaging and persuasive content that reflects our global brand. You’ll work on a variety of projects, including website copy, social media posts (both paid and organic), email campaigns, brochures, and print ads, ensuring your writing connects with audiences across international markets. Your writing will highlight how Le Boat offers a different way to holiday, emphasizing the freedom, comfort, and outstanding experiences we provide.
You’ll also conduct market research to ensure our content stays competitive and relevant. Collaborating with the Creative Production Manager and marketing teams, you’ll deliver impactful copy that drives bookings and strengthens our market position.
About the role:
- Content Creation: Develop engaging copy for websites, social media, emails, brochures, and print ads.
- Brand Voice: Ensure consistency and appeal of Le Boat’s brand across all channels.
- SEO Optimization: Use SEO best practices to enhance content visibility and searchability.
- Campaign Collaboration: Work with the Creative Production Manager and marketing team on campaigns, product launches, and special offers.
- Market Research: Analyze target audiences, trends, and competitors to keep content competitive.
- Proofreading and Editing: Refine content for accuracy, grammar, and tone.
- Creative Strategy: Contribute to brainstorming and innovation to elevate content.
- Customer-Centric: Prioritize customer needs in all actions.
- Team Spirit: Exhibit a friendly, positive attitude in collaborative settings.
- Innovation and Creativity: Bring fresh ideas with a proactive mindset.
- Passion for Travel: A strong enthusiasm for travel is essential.
What we are looking for!
- Proven Copywriting Experience: Experience in travel or leisure preferred.
- Exceptional Writing Skills: Strong in editing, proofreading, and English language.
- Email Copywriting Expertise: Specific experience in CRM email copywriting.
- SEO Knowledge: Skilled in SEO best practices and keyword integration.
- Brand Consistency: Ability to maintain a consistent brand voice across platforms.
- Digital Marketing Insight: Strong grasp of social media trends and content strategy.
- Creative Thinking: Ability to generate engaging and innovative content.
- Team and Independent Work: Efficiently prioritize multiple projects alone or in a team.
- Language Proficiency: Proficient in French, German, Spanish, Italian, or Dutch.
Employee Benefits!
- Competitive salary.
- Health Benefits.
- Employee Assistance Programme.
- Employee Group Travel Benefits.
- Career progression opportunities.
- 21 days of annual leave (pro-rata) plus public holidays, 2 charity days per year, and a bonus day off for your birthday.
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