Company Description
We are Africa’s most prodigious media, marketing, communications and advertising powerhouse. Our business represents the best of African creativity, celebrating where we come from and the expression and voices of our people.
Through the power of collective creativity and the continent’s best talent, we elevate brand value across every marketing vertical.
We are part of one of the largest advertising and communications groups on the planet, Publicis Groupe – which employs over 100,000 people across more than 100 countries. Publicis Groupe has made a name for itself by putting its people first.
We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.
Job Description A Digital Analyst is expected to be data driven and a solutionist thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, analysts are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage – all efforts need to be made to prevent under and over-spends.
Some working outside the standard working hours may be necessary.
The Job Purpose:
- To demonstrate real passion, care and vision for the brands in your portfolio.
- To be accountable for the successful delivery of digital data analytics and effective management of the live digital dashboard.
- Ensure collaboration and alignment with the internal team and agency partners.
- To deliver ongoing incremental media improvements for optimized return on investment.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- Work closely with the Integrated Digital Traffic Managers to deliver reports and analytics on time – every time.
- Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
- Work collaboratively with the Digital Strategists and Data Scientists to deliver reports with insights and maintain the effective running of the live dashboard.
- Work collaboratively with the portfolio’s digital planner.
- Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
- Work collaboratively with the team to maintain highest taxonomy standards.
- Work collaboratively with the Head of Digital at Publicis Media.
- Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
- To grow the strategic reputation of the agency by delivering world-class analytics excellence.
- To produce at least one thought-leadership article per annum.
What you can expect in an average week:
You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.
Your average week may include:
- Attend internal operations meetings.
- Produce and present data and insights reports.
- Effectively maintain the live digital dashboard – ensuring all connections points are maintained.
- Flagging optimization issues or concerns immediately.
- Monitoring the performance of campaigns daily.
- Prepare and deliver insights decks with the strategists and planners.
- Be present and on time, to all required meetings.
- Work collaboratively with our colleagues, global teams and creative agency partners.
- Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
- Ensure that your time sheets are maintained and timeously updated.
Qualifications Qualifications:
- Google Fundamentals of Digital Marketing
- Google Data Studio
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
- Facebook Blueprint Planning
Experience:
- At least 2 years of digital analytics experience
Additional Information Hard Skills:
- Able to effectively project manage
- Comfortable Presenting
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business.
Soft Skills
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well – adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
- Ability to self-start and self-manage
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