This role will call for an individual who will lead, develop and implement all day to day business requirements, whilst strategically developing the long and short term Marketing stratergies. Building and developing on the current team foundation.
To take full ownership of the role, which would include but would not be limited to:
- Digital Footprint
- Marketing / Media
- Branding
Ensure internal / external promotions and events adhere to brand standards
Develop opportunities that allow strategic partners and other relevant brands promotional access to Planet Fitness venues
Manage the working relationship with all third party service providers relevant to the above the
line / below the line marketing events and promotional requirements
Manage the working relationship with all internal clients,
Managing of budgets and achieving of revenue targets
Reporting: Feedback and Return on Investment
Overseeing the executing and implementing strategies to drive online traffic to the company website, tracking conversion rates and making improvements to the website.
Overseeing the continual development and managing digital marketing campaigns
Monitoring the implementation and range of techniques which would include SEO and PPC
Managing and overseeing the social media strategy for the company, all online product, brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company website
Take responsibility for planning for the business unit budget pertaining to the marketing division.
Keeping the company up to date with regards to developments and technologies within the market.
Devising strategies to drive online traffic to the company website.
Overseeing the digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Devising strategies to drive online traffic to the company website.
Developing and managing digital marketing campaigns
Improving the usability, design, content and conversion of the company website
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in the marketing sector
Develop and continually expand on Social Media foot print to ensure extensive exposure
To ensure that all branding is in line with the required business policies and procedures
Analysing, researching and ensuring that you are up to date with all competitions and trends in the market
Ensuring that all digital, branding and media strategies are inline regarding the companies policies, procedures and requirements.
Ensure all external promotions, events and launches adhere to brand standards
Develop win-win opportunities that allow strategic partners and other relevant brands promotional access to Planet Fitness venues
Execution of all approved campaigns, events and launches
Managing of budgets and achieving of revenue targets
Liaising and building of strong open communication line with all third-party suppliers
Keen eye for detail and ability to work within a fast-paced environment
Build key working relationships within the current clubs
Ability to manage a team and continual synergy within the group
Weekly meetings with the executive board and stakeholders
