Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Job Title: Digital and Media Manager RSA
Travel Required?: Travel - up to 10% of time
Date: 29 Oct 2024
Hybrid
No Relocation Assistance Offered
Job Number #163636 - Midrand, Gauteng, South Africa
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
SCOPE OF RESPONSIBILITY:
This position is responsible for developing and driving the media and digital strategy for the South Africa Hub with the support and teamwork of the AED Division IBE and Brand Teams. The candidate will use digital and media to drive our core strategies - Brand Connected Experiences, Creative Excellence and data-driven performance.
This role provides delivery for all brand, creative & media programs and actions within South Africa; supports agency management, project delivery and management of creative and media to deliver market excellence, leadership and innovation; supports management of media investment by optimizing media efficiency.
JOB RESPONSIBILITIES:
- Overseeing the creative, media and digital strategy for the company to drive Brand Connected Experiences, Creative Excellence and data-driven performance.
- Drive global digital and media strategies into the Hub to grow digital transformation and demand generation mindset.
- Drive strong collaboration with Division IBE and Brand.
- Co-design with the Brand leads how to grow mental availability across brands through digital & traditional media.
- Manage the delivery across holistic search, websites, social media, programmatic media, CCX, Retail Media/Digital Commerce and Creative Excellence.
- Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs).
- Track and manage related budgets, including opportunities to optimize/maximize ATL investments in paid/owned/earned media given synergies with offline activation and traditional media.
- Regularly identify trends and insights through credible third-party sources, sharing this with key team members to ensure broad proficiency development.
- Explore and discuss alternative approaches for campaigns with the agency, with particular focus on influencer marketing/KOLs.
- Manage the local agencies effectively at keeping financials in control, scope of work and interpersonal capabilities in place.
- Seek efficiencies in agency relationship and be in close contact with Division and Red Fuse.
REQUIRED QUALIFICATION:
- Bachelor’s degree with Business Administration or relevant field; MBA preferable.
- 5+ years of media and digital experience.
- 5+ years’ experience in Marketing, with a strong track record in brand management.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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