Company Description
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait .
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity to strengthen our core further and to build the future.
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose.
Dr Reddy’s maintains a work environment free from discrimination and is an equal opportunity employer. We are committed to employing & nurturing all qualified diverse workforce without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in.
Job Description
Job Summary
We are seeking an experienced and dynamic individual to join our team as a Strategy Implementation and Market Development Manager. The ideal candidate will be responsible for implementing strategies outlined by the Project Management Team, gathering customer feedback, and analysing market trends. Additionally, the role involves establishing and maintaining relationships with key opinion leaders within the designated region, monitoring competitor information, and staying updated with doctors' prescription trends through collaboration with pharmacy managers. The incumbent will also be responsible for planning and executing Continuing Medical Education (CME) initiatives and other relevant activities to uphold the company's brand image.
Roles & Responsibilities
- You will be responsible for promotion of the products by implementing marketing strategies using visual aids and feedback to the Project Management Team (PMT) while assessing competitors' products.
- Analyse doctor prescription trends to pitch products aligned with their preferences for specific molecules.
- Engage with pharmacists to gather data on competitor products, enhancing brand value and maintaining a competitive edge.
- Foster relationships with key opinion leaders and doctors, gathering feedback and competitor information, while providing medical support through Continuing Medical Education (CME) and resolving queries.
- Collaborate with the project management team to organize Sparsh and life awareness programs, nurturing positive connections with stakeholders.
- Coordinate field activities for Continuing Medical Education (CME) programs, persuading doctors to participate with the company.
- Manage logistics for corporate social responsibility initiatives like the awareness for Life program.
- Review the sales of existing products through weekly sales review meetings and take corrective actions in case of any shortfalls.
- Manage Territory Data by regularly engaging with pharmacy managers and distributors to collect sales data.
- Maintain an updated list of doctors within the designated area via handheld devices.
- Organize monthly schedules using palm-top devices, inputting visit data and generating reports as necessary.
Qualifications
Educational qualification- B.Pharma
Minimum work experience- 2 years of experience in Oncology preferably in that region.
Skills & attributes –
Technical Skills
- Basic understanding of pharmaceutical marketing and basics of oncology business.
- Strong sales and marketing acumen, including experience in promoting pharmaceutical products to healthcare professionals.
- Ability to identify challenges in the market and develop effective solutions.
- Deep knowledge of Customer Behaviour.
- Product Knowledge/Scientific Knowledge of Oncology products.
Behavioural Skills
- Excellent communication and interpersonal skills.
- Efficient Leader and a good collaborator.
- Good at building and leveraging relationships.
- Strong analytical and problem-solving abilities.
- Strong Decision making skills.
About the Department
Global Generics India business journey began in 1986. We have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market.
Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions.
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