WHO ARE WE: A fast-paced, rapidly growing fintech business.
WHO ARE WE LOOKING FOR:
A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.
WHAT WILL YOU DO:
Brand Strategy and Development
- Develop and execute global brand strategies for target markets.
- Align brand strategy with the customer journey for a consistent experience.
- Adapt brand positioning for digital channels and product appeal.
Product Marketing
- Create go-to-market strategies tailored to new markets and customer segments.
- Develop product marketing strategies for different customer journey stages.
- Communicate product value propositions effectively across markets.
- Lead digital marketing campaigns to engage customers.
- Stay updated on product marketing trends to lead the market.
Marketing Campaigns
- Oversee marketing campaigns to maximize visibility in expansion regions.
- Collaborate with teams to address customer pain points in campaigns.
- Lead digital and promotional campaigns for specific products.
Digital Strategy
- Lead digital strategies for new markets, ensuring cultural alignment.
- Oversee creation of content that supports customer journey steps.
- Develop and manage product-related digital content to inform customers.
Team Leadership
- Lead the marketing team in understanding market-specific strategies.
- Foster a customer-centric and product-focused culture within the team.
- Promote digital expertise and create a positive, high-performance work environment.
- Identify growth opportunities, encourage continuous learning, and ensure workforce planning.
Data Insights and Reporting
- Present insights and recommendations based on data.
- Lead market research and implement tracking systems for marketing performance.
- Monitor and analyze customer journey metrics and digital channel ROI.
Budget Management
- Manage budgets for marketing activities, product campaigns, and digital strategies.
- Implement governance and compliance policies to manage risk and ensure cost control.
Stakeholder Collaboration
- Build strong relationships with stakeholders to meet business and marketing goals.
- Collaborate with internal and external teams to align marketing with expansion and customer needs.
- Partner with product and digital teams to optimize strategies and improve the customer journey.
WHAT DO YOU NEED:
- Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
- 8 years’ Progressive experience in marketing roles within financial/fintech industry
- 5 years’ strong leadership and team management experience, including leading and developing high-performing marketing teams
- 5 years’ proven experience in market expansion strategies, including entering new regions and international markets
- In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
- Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
- Proficiency in budget planning and allocation, ensuring efficient resource utilisation
- Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
- Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
- Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
- An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
- Proficient in digital marketing strategies, including social media, and online content marketing
- Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders
