Key Responsibilities:
- Manage the digital team, the daily outputs and targets.
- Manage creative and content productions, social media marketing, brand partner relationships, and digital output aligned to revenue targets and brand building.
- Develop digital marketing strategies to support eCommerce and stores.
- Consult with brand partners to support product buys and design campaigns to drive awareness and sales.
- Liaise with eCommerce manager to ensure digital marketing efforts are aligned with seasonal and tactical communication priorities as well as online sales/revenue targets.
- Work with Brand Marketing manager to ensure appropriate support for in-store communications and activations.
- Manage performance strategy, development, and execution of digital advertising campaigns on Facebook and Google and manage ongoing optimization solutions.
- Work with additional digital media partners to identify additional campaign, content, or sales opportunities.
- Track and manage the digital marketing budget and provide actionable reporting to internal and management teams.
- Analyze data, consumer behavior, opportunities, and trends identified and implemented to drive the brand forward.
Requirements:
- A relevant tertiary qualification.
- Digital marketing experience is a MUST, with more than 3+ years as a Digital Manager.
- A proven track record of great digital work and strategies.
Skills:
- Good knowledge and experience of digital, mobile, and social media environments.
- Comfortable with the use of and ability to learn new digital technologies and media tactics.
- Ability to interpret web analytics, tracking, and reporting.
- Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling.
- Strong experience in managing brand CI and tone of voice.
- Ability to problem solve, make decisions, and meet deadlines whilst working in a fast-paced, high-pressure environment.
- Collaborative, innovative, and flexible across multiple projects.
- A retail/business mindset and flair for fashion.
- An eye for detail and exceptional organizational skills.
- To confidently influence and persuade at all levels.
Behaviours:
- Effectively considers the diverse needs of various stakeholders.
- Applies market and business insights in order to drive organizational objectives.
- Conveys information and communicates ideas in a clear, concise, and impactful manner.
- Understands, anticipates, and meets the needs and expectations of customers.
- Interprets and simplifies complex and contradictory information when resolving organizational problems.
- Resilience and emotional maturity.
- Proven leadership and people management ability.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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