Marketing Executive – Maternity Cover – 13 month FTC
Location: Leatherhead, Surrey
Salary: £30,000 - £35,000
Job Type: Full-time – Hybrid with 2 days a week in the office
Overview
We are looking for a proactive and hands on Marketing Executive to join our marketing team on a 13-month maternity cover contract. This varied role covers events, webinars, content, digital marketing, social media, CRM, reporting, and marketing administration. The successful candidate will report to the Global Marketing Director and work closely with Marketing Co-ordinator, Product Marketing Manager and wider business to deliver high-quality marketing activity across multiple channels.
Key Responsibilities
Plan and co-ordinate the delivery of Company events from initial planning through to post-event follow up.
Mange event timelines. Logistics, registrations, speaker requirements and promotional activity, working closely with Marketing Co-ordinator.
Co-ordinate with internal stakeholders, speakers, partners, sponsors and external event organisers to ensure the smooth delivery of events.
Manage event communications, including invitations, reminders, attendee information and post-event follow up.
Track event spend and ensure activity remains within within the agreed annual marketing budget.
Attend and manage oversees events when required, which may involve international travel.
Webinar Management
Own the end to end co-ordination and delivery of webinars, from initial planning and speaker preparation through to promotion and post vent activity.
Develop webinar registration pages, email invitations, reminder campaigns and supporting promotional content.
Work with subject matter experts to develop webinar topics, titles, descriptions and key messaging.
Co-ordinate live webinar production, including speaker briefings, rehearsals and technical checks.
Repurpose webinar content across social media, email, website and other relevant marketing channels.
Content, Digital & Social Media
Plan, create, write and schedule organic social media content, primarily across LinkedIN
Promote events, webinars, reports, articles, podcasts and Company updates across relevant channels through paid and organic advertising.
Plan, produce and edit podcast content, including bi-weekly newsletter edition
Produce and edit ad hoc content for use across digital and social channels
Co-ordinate the creation and delivery of event collateral, presentations and branded materials for both digital and print use.
Data, CRM & Analytics
Manage and maintain marketing data across Salesforce and Hubspot
Use Smartsheet to support monthly reporting across marketing channels and to plan and track marketing workloads across the Company.
Analyse marketing data and insights to help inform future event, webinar and content strategies.
Support CRM processes, data management and reporting requirements across the wider marketing team
Requirements & Qualifications
2+years of hands-on marketing experience, ideally across a mix of events, digital marketing, content and social media.
Experience co-ordinating events and / or webinars from planning through to delivery and follow up
Experience creating and managing content across multiple marketing channels
Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.
Excellent attention to detail and the ability to work independently while collaborating effectively with colleagues and external stakeholders.
Technical Skills
Experience using a range of marketing and digital tools including :
CRM : Salesforce and / or Hubspot
Email marketing : Hubspot or similar
CMS : WordPress or similar
Webinar platforms : ON24 or similar
Project / workload management: Smartsheet or similar
Podcast platforms: Buzzsprout or similar
Design and content creation : Canva or CapCut or similar
Microsoft Office: Strong proficiency across the Microsoft Office suite
Personal Attributes
We are looking for someone who is :
Proactive, organised and highly reliable
Confident managing multiple priorities and deadlines
Comfortable working with internal and external stakeholders at all levels
A strong communicator with excellent written and verbal skills
Detail orientated, with a practical and hands on approach
Adaptable and willing to take ownership of tasks from start to finish
Comfortable working in a fast paced environment where priorities can change
Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice! Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted. By applying for this vacancy, you accept Optima Recruitment Limited’s Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you. Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer
