SALES DIRECTOR
– Bathroom Installations
Location:
South East
Salary:
£80,000 Basic Up To £120,000 OTE/ Car Allowance
INTRODUCTION
Are you a proven B2C sales leader within the bathroom or home improvement sector? This is an outstanding opportunity to join a specialist business as Sales Director, taking full responsibility for driving sales performance, leading an external field sales team, and expanding market presence within the assisted bathroom sector.
ABOUT THE COMPANY
The company is a specialist provider of assisted bathroom products dedicated to delivering tailored solutions within the consumer (B2C) sector. With a strong commitment to product quality, customer satisfaction, and operational efficiency, the business works across internal functions, marketing teams, and installation networks to provide a seamless end-to-end service.
THE ROLE
Reporting directly to the Managing Director, the Sales Director will lead, direct, and manage the performance of the external Area Sales Managers to achieve set KPIs and company growth targets. The role combines team leadership, direct sales coaching, lead-to-order pipeline management, and strategic collaboration across marketing, stock planning, installation, and finance departments.
KEY RESPONSIBILITIES
Lead, mentor, and performance-manage the external team of Area Sales Managers to achieve company budget targets and KPIs.
Drive the lead-to-order sales journey, ensuring effective journey planning, appointment management, and customer conversion.
Provide hands-on training, coaching, and mentoring to sales managers in value-based selling techniques, overcoming objections, and feature-advantage-benefit methodologies.
Work closely with the marketing department to ensure effective lead generation, CRM distribution, and identification of new geographical growth opportunities.
Oversee daily CRM updates across the external team to ensure full pipeline visibility from initial lead to final order.
Produce weekly and monthly pipeline forecasts for internal teams to support stock planning, installation scheduling, and financial planning.
Conduct regular monthly team meetings to review performance, deliver product/grant updates, and align team targets.
Carry out half-yearly and annual personal development reviews with direct reports.
Support team members in identifying practical product and installation solutions tailored to individual consumer requirements.
Maintain order value and profit margin targets in line with business objectives while contributing to senior management meetings and reporting directly to the Managing Director.
ABOUT YOU
Proven background in direct B2C sales within the bathroom or assisted living sector.
Minimum of 6 years' experience within the sector, including experience in a senior management role (Sales Director, National Sales Manager, or equivalent).
Demonstrated track record of managing and performance-coaching remote, external B2C direct sales teams across a broad geographical area.
In-depth understanding of value-based selling, objection handling, and feature-advantage-benefit sales techniques.
Strong commercial acumen with proven capability in pipeline management, forecasting, and CRM systems.
Proficient in Microsoft Office packages (Excel, PowerPoint, Word, Outlook).
Exceptional interpersonal, communication, organizational, and problem-solving skills.
Willingness to spend approximately 60% of time in the field supporting, mentoring, and coaching sales managers, with 40% focused on internal management, strategy, and cross-departmental collaboration.
BENEFITS
Full-time, permanent position
Senior executive leadership opportunity within a growing specialist brand
WHY APPLY?
This executive leadership role offers the opportunity to shape and grow an external B2C sales operation within a respected assisted bathroom specialist. You will play a crucial part in driving overall company strategy, empowering a direct sales team, and ensuring exceptional service delivery to end users.
Simon Acres Recruitment are acting as the employment agency for this vacancy. Applicants must have the legal right to work in the UK unless otherwise stated.
How to Apply
To apply, please send your CV and a brief covering note to (url removed) or contact Ashley on (phone number removed).
Simon Acres Group LTD are acting as the employment agency for this position
