About us
Rabot Energy is an independent provider of dynamic electricity tariffs with 100% green electricity. With our innovative purchasing strategies, we ensure both ecological sustainability and cost optimization in home energy management. By passing on the exchange purchase prices to our customers, we can reduce their electricity bills by an average of 35%. Owners of electric vehicles and smart meters can particularly benefit from our dynamic electricity tariff, as they can automatically charge their vehicles at home when the exchange electricity prices are particularly low. In our Rabot Energy app, charging preferences can be easily set and the current exchange electricity prices can be tracked. With our intelligent charging solutions, we are actively contributing to increasing the share of green electricity in total electricity consumption in Germany.
Our vision is to give every customer the opportunity to control their own energy consumption smartly while protecting the environment and resources. By offering smart charging and energy management, Rabot Energy is helping to actively drive the energy transition. We have already been able to convince over 100,000 customers with our idea.
Why now?
The energy market is experiencing the biggest upheaval in 50 years. We no longer manage electricity, we make it intelligent. RABOT is growing at triple-digit rates – and with the launch of our home storage system and a fresh rebrand, we are currently rewriting our brand story.
Now we're looking for someone from the creator world to tell this story. You come from influencer, creator or content management, have built up reach yourself or made talents big - and finally want to use this craft for a brand that really changes something. This is your stage: You build RABOT's creator and social presence from scratch – with your own budget, creative freedom and a team that stands behind you.
Your mission
You make RABOT visible on social and via creators. Content is your home – and you produce it yourself. You develop formats for Instagram and YouTube, sometimes stand in front of the camera yourself and implement videos (reels, shorts, long form) independently - from the idea to the shoot to the editing. You define our content pillars and translate the new brand tone of voice into a visual language that sticks – instead of just planning posts.
Your second mainstay is the creator and influencer network: you find the right faces, brief them, control quality and build real relationships – not just transactions. You manage the associated budget on your own responsibility. You will work closely with the Brand & Content team, report directly to the Head of Marketing and lead the function with the clear goal of soon being fully independent.
Your results
We think in terms of results, not to-do lists. If you're successful, it looks like this:
Month 3 (Ramp-up)
- Your platform and content strategy is in place: You have prioritized which channels and formats we use first – and can justify why.
- The content pillars are defined, the brand tone of voice is translated into a social imagery.
- At least two platforms (e.g., Instagram + YouTube) run a consistent content cadence.
- Your first self-produced video formats are live – and the first learnings from them are there.
- Your first creator roster has been identified and prioritized, and the first collaborations and productions have been commissioned.
Month 6 (Performance)
- All target platforms (Instagram, YouTube, LinkedIn, Facebook) are actively used.
- Self-produced video formats run regularly and make a measurable contribution to the reach.
- Two to three creator/influencer collaborations are operational.
- Your reporting framework for reach, engagement and channel contribution is in place and will be reported regularly.
Month 12 (Scale)
- RABOT has a recognizable, independent creator and social presence in the German-speaking energy market.
- Organic reach measurably contributes to awareness KPIs.
- A stable creator and influencer network is established.
- You have structurally expanded the function – whether with a junior in the team or a fixed creator portfolio – and run it completely independently.
Who we are looking for
- Creator at heart: You come from the creator, influencer or content world - whether as a creator yourself, from talent/influencer management or content management. You know what works on Instagram and YouTube because you've lived it.
- Audience builder: You have a proven track record of building reach—your own account, a brand's, or the talent you've mentored (0 to 50,000–100,000+ followers). You know how reach is created from scratch (approx. 3-5 years of experience).
- Platform native: Instagram and YouTube are your home, and you also know LinkedIn. Content mix, algorithms, format testing, cadence – you make decisions based on data (insights, social listening), not from your gut.
- Networker: You brief creators and influencers, control quality and build real relationships. You control your creator and content budget independently.
- Video creator: You produce content yourself – especially video. You feel comfortable in front of and behind the camera, are familiar with shooting, editing and the common tools and have a strong visual sense. You don't need an agency for a good reel, a short or a video format.
- Doer: Greenfield is not a risk for you, but an invitation. You don't need a ready-made playbook – you write it yourself. You take ownership and keep a clear head even in ambiguity.
- Language: You communicate in German at native speaker level. Tonality is your tool, not your hurdle.
Nice to have: your own creator account with community, experience with video editing (e.g. CapCut, Premiere) and your own equipment, YouTube experience (longform or shorts), background in energy, cleantech or FinTech, basic knowledge of meta ads and experience in building a small in-house team (junior, working student).
What we offer you
- Ownership: You build a function from scratch – with budget, trust and a direct line to the marketing management.
- Design space: No existing playbook, no rigid processes – you shape how RABOT sounds and looks on social media.
- Culture: Transparent cooperation. We celebrate mistakes as long as we learn from them.
Your extras
- Colleague discount for the RABOT Energy electricity tariff
- Urban Sports Club Partnership + Deutschlandticket
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